Blockchain Collective is a leading blockchain education body empowering businesses, educators and students for a future in blockchain and distributed ledger technologies. Blockchain Collective offers the very first Australian Diploma in Applied Blockchain. The vocational course is designed to equip students with the knowledge and skills to apply blockchain to business frameworks.
How Did 4DP Help
The team from Blockchain Collective came to 4DP with a request to promote their exciting courses to an Australian and International audience. It was up to us to come up with the best possible strategy to attract the potential audience in and outside of Australia.
As experts in HubSpot and a premium partner, we were pleased to hear that the team at Blockchain had been using HubSpot for their internal marketing as well.
Our solution was to design 3 landing pages in HubSpot as a lead generation campaign for their 3 specific courses. Each page was A/B split tested and supported by Facebook and Instagram Social media campaigns. Social media ads consisted of high-quality imagery and catchy headlines to grab people’s attention.
After successful implementation of this strategy, the Blockchain Collective trusted our solutions and gave us full permission to monitor and manage social media advertising on an ongoing basis.
Our expertise and support have allowed the Blockchain Collective to focus on their passion – helping tech startups succeed!