Pocket Herbs
About Pocket Herbs
Pocket Herbs is an esteemed provider of microgreens, bush foods, and gourmet leaf varieties. Their mission is to offer fresh, healthy, and sustainable produce that adds optimal freshness, flavor, and crunch to culinary creations. Pocket Herbs sets itself apart from traditional grocery store suppliers by adopting sustainable agricultural practices, including rainwater collection, water recycling, renewable energy sources, and the use of non-GMO seeds.
How did we help
Project Objective:
The goal of the project was to launch a marketing campaign coinciding with the release of Pocket Herbs’ new microgreen sleeve packaging and drive sales in Coles stores. The campaign aimed to create awareness, generate brand loyalty, and educate consumers on the benefits of microgreens. Key objectives included increasing in-store sales, leveraging online-to-offline strategies, and developing reusable campaign materials for sustained engagement.
Video/Photo Shoot:
The video/photo shoot focused on showcasing Pocket Herbs’ leading micro herbs: vein and lemon balm. The footage was captured in a way that allowed for horizontal and vertical utilization across various platforms. A Corrabell house served as the shooting location, with Nell Compte overseeing production, including filming, lighting, sound, food preparation assistance, photography, post-production, music licensing, talent management, and extras. Two shoot options were considered, each with its respective outputs and investment.
Conclusion:
The collaboration between Pocket Herbs and our team resulted in an impactful marketing campaign to promote their microgreens through innovative packaging and engaging content. By targeting health-conscious consumers and leveraging online and offline channels, Pocket Herbs successfully increased brand visibility and drove sales in Coles stores. The compelling visuals and educational content resonated with the target audience, fostering brand loyalty and establishing Pocket Herbs as a go-to provider of fresh, sustainable, and nutrient-rich microgreens.
We Can Bring Your Vision To Life
Want to know more about how we’ve helped organisations grow? Take a gander below.
Synergy Group
Synergy Group, a part of Challenge Tweed Inc, is a community based supported employment organisation that has been in operation since 1969. As a not for profit Australian Disability Enterprise, Synergy Group is dedicated to providing meaningful employment to those living with permanent disabilities. We love providing nonprofit marketing ideas for organisations like Synergy Group as they align perfectly with our values and core beliefs.
Social Futures
Social Futures work to achieve positive social change in regional Australia. We know your local community because we live here too.
SoJoe
With a fantastic team behind them, SoJoe strives to build inclusive communities to create a better everyday life for the everyday Joe. SoJoe were looking for a local team with experience operating in the NDIS sector and Four Drunk Parrots were the best choice.
Beek & Gallagher
Case Study - CMO Services - How to make your law firm stand out. With an increasing amount of legal practices saturating the market year after year, now more than ever it is imperative to have a clear measurable marketing strategy in place to ensure you are getting the desired type/amount of clients for your firm. You can achieve both of these goals with a few easy steps.