Pocket Herbs is an esteemed provider of microgreens, bush foods, and gourmet leaf varieties. Their mission is to offer fresh, healthy, and sustainable produce that adds optimal freshness, flavor, and crunch to culinary creations. Pocket Herbs sets itself apart from traditional grocery store suppliers by adopting sustainable agricultural practices, including rainwater collection, water recycling, renewable energy sources, and the use of non-GMO seeds.
How did we help
Project Objective:
The goal of the project was to launch a marketing campaign coinciding with the release of Pocket Herbs’ new microgreen sleeve packaging and drive sales in Coles stores. The campaign aimed to create awareness, generate brand loyalty, and educate consumers on the benefits of microgreens. Key objectives included increasing in-store sales, leveraging online-to-offline strategies, and developing reusable campaign materials for sustained engagement.
Video/Photo Shoot:
The video/photo shoot focused on showcasing Pocket Herbs’ leading micro herbs: vein and lemon balm. The footage was captured in a way that allowed for horizontal and vertical utilization across various platforms. A Corrabell house served as the shooting location, with Nell Compte overseeing production, including filming, lighting, sound, food preparation assistance, photography, post-production, music licensing, talent management, and extras. Two shoot options were considered, each with its respective outputs and investment.
Conclusion:
The collaboration between Pocket Herbs and our team resulted in an impactful marketing campaign to promote their microgreens through innovative packaging and engaging content. By targeting health-conscious consumers and leveraging online and offline channels, Pocket Herbs successfully increased brand visibility and drove sales in Coles stores. The compelling visuals and educational content resonated with the target audience, fostering brand loyalty and establishing Pocket Herbs as a go-to provider of fresh, sustainable, and nutrient-rich microgreens.
We Can Bring Your Vision To Life
Want to know more about how we’ve helped organisations grow? Take a gander below.
Gather By
Gather By is a closed-loop regenerative agribusiness specialising in the production and marketing of rare and potent Australian Manuka honey. With a focus on working with beekeepers, farmers, and indigenous landholders, Gather By aims to revitalise Australia's honey industry and meet the global demand for the medicinal and therapeutic qualities of Manuka honey.
Having a product with a clear target audience and style in mind makes the entire process easier from the very beginning. To get clear on what it is you are selling and who your customer is allows you to create a product to fit their needs. So getting clear on who you are and what you stand for makes way for clear communications from the outset.
What can a PR agency achieve in just one day?
You may be surprised by the result; the client certainly wasn’t expecting the exposure we achieved. At Four Drunk Parrots we like to do things a little differently – we fully believe in our abilities and resources to get the best results possible. We know that confidence gives us the edge.
Parrots for Purpose, a non-profit organisation dedicated to rescuing parrots and providing vocational opportunities for individuals living with disabilities, approached our marketing agency with the goal of enhancing their brand identity, expanding their online presence, and increasing their community engagement. They needed a comprehensive marketing strategy that would help them reach a wider audience, drive donations, and generate support for their important cause.
