Our Blog

We’re officially a B Corp!

We’re officially a B Corp!

We’re a small regional company with a global vision - to use business as a force for good. Four Drunk Parrots are proud to announce that we are officially a B Corp! B Corps (B Corporations) are businesses that meet the highest standards of verified social and...

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How to respond to negative Google reviews

How to respond to negative Google reviews

Google reviews are a great way to get feedback on your business. Google will show these (hopefully positive!) reviews on the Google search results page for your business, helping build trust and authority. However, sometimes people leave negative reviews that you...

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Do Google reviews help rankings and SEO?

Do Google reviews help rankings and SEO?

Google Reviews not only help improve search rankings, but they also play an important role in a company's SEO efforts. There are many factors involved when ranking for searches and online customer reviews can be one of the strongest signals to communicate...

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How to diversify your advertising spend

How to diversify your advertising spend

Why it's not a good idea to rely predominantly on one channel. You’ve heard the cliché that you can have too many irons in the fire. It turns out that when it comes to advertising, this is actually a good idea. The more channels you use, the more likely your message...

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Digital refresh grant program

Digital refresh grant program

Are you a business in the Northern Rivers looking to upgrade, redesign or rebuild your website?Would you like some input on your marketing strategy, content or techstack? Now is the time to start your digital refresh and Four Drunk Parrots are here to help! Get a...

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How to structure an ecommerce site for SEO

How to structure an ecommerce site for SEO

Whether your ecommerce site is a small-time operation, or big enough to rival Amazon, it's search engine optimisation (SEO) that can make the biggest difference in your online business success. And one of the first steps for ecommerce sites before keyword research and...

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Employee Guidelines: Environmental Stewardship

Employee Guidelines: Environmental Stewardship

Climate change is the biggest existing threat to humankind and every year we are increasingly seeing its devastating effects. It goes against our ethos to contribute to this destruction, so instead we’re actively taking steps to help offset our footprint and help the...

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Why discounting is bad for business

Why discounting is bad for business

Discounting may seem like a tempting solution to generate interest in your services or get products moving off the shelf, however there are a range of problems that come with offering discounts that could put your business at risk. We’ll outline five key reasons why...

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Announcing 4DP as Climate Neutral Certified!

Announcing 4DP as Climate Neutral Certified!

As the next step in our sustainability journey we’re incredibly proud to announce we’re now Climate Neutral Certified! That’s right, we’ve achieved what has long been lauded as a pipedream, and have offset all of our greenhouse gas emissions.

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A Parrot Leaves the Flock

A Parrot Leaves the Flock

As I drove along a winding country road, passing the lushest green paddocks imaginable, under hanging emerald vines and watched over by silent hills, a cheek-cracking smile spread across my face. I had no idea what a future with 4DP might look like, but I knew I was...

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Hydroelectric Power in Uganda

Hydroelectric Power in Uganda

Energy Poverty. Do you know what that is? How it affects people? How much do you take your light switches for granted?  In 2018, up to 57% of Ugandan people experienced energy poverty. Power outages affect food and medical storage, industry and economic growth, and...

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Our First B Corp Impact Report

Our First B Corp Impact Report

Benefit Corporations (B Corps) are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy. Our B Corp journey continues with the release of our first B Corp Impact Report. We’ve already made a lot of...

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How to: Green Marketing

How to: Green Marketing

Consumers are increasingly seeing the significance of their buying choices, and the impact of their favourite brands and products on the world around them. From biodegradables and reusable coffee cups to circular fashion trends, sustainability and accountability are...

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3 SEO Trends to Optimise Your Organic Traffic

3 SEO Trends to Optimise Your Organic Traffic

Your business is one in a billion. With everyone fighting to stay relevant, how are you going to stand out from the crowd? Search Engine Optimisation (SEO) is key to unlocking your potential for stable organic traffic and site visitors. Let’s explore three SEO trends...

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