Elite Skin was founded under the NEIS (New Enterprise Incentive Scheme) program. Rachel and Trevor saw 4DP CEO speaking at a NEIS breakfast meeting and wanted to connect. Knowing that working with an agency was probably a bit out of their league, they decided to come to Sonja’s bootcamps before approaching 4DP to develop a digital strategy for their company. Marketing funds are always tight in a small family-run business, but they knew investing into their digital marketing had been on the cards for a long time.
So far, bookings were coming in via text message, email or a phone call. Keeping track of the bookings, treatments, payments and products a client required needed a lot of attention to detail – this was something Rachel and Trevor were hoping to simplify. In addition, Rachel wanted to make it easy for her customers to see the full product range and order online any time of the day.
4DP developed a simple online sales funnel, developed an eCommerce store for their skincare and make-up products, and integrated their Salon booking system with their website so customers can conveniently book and pay for treatments online.
Rachel and Trevor can spend more time with their customers now and less in administration. Bookings and payments are easily processed online and their clients can buy new products whenever they want.
Once the new website was launched, Elite Skin and Body saw an influx in bookings in advance. The new booking system made it easy for people to plan their yearly appointments that some clients booked in all their treatments so they could reserve their favourite days and times far ahead in advance.
Rachel’s dream of selling her vast product range of cosmeceuticals also became a reality. There was no need to upsell after each treatment. The orders came in whenever the client was ready and needed the product.
The Internet has changed a lot of things for marketers, but particularly when it comes to customers’ expectations. The biggest change is that customers now have very different expectations from the ways they interact with businesses, online and offline, to the ways they make purchase decisions.
Omni-channel is the response to this need and the next logical step in marketing: a personalised, seamless experience for the customer from start to finish.
