Four Drunk Parrots created a kick-ass brand for Dr Alex Hynes, developing an awesome integrated social, PR and product line campaign, which resulted in us growing her reach from nothing to 200,000 per week, and achieving 1.25 media opportunities every week. And we have only just begun.
Dr Alex Hynes is an Emergency Veterinarian and Director at Animal Emergency Services, with clinics throughout Queensland. As well as being a busy Veterinarian, she is also a Mum, Director and Fitness Ambassador.
Dr Alex came to Four Drunk Parrots with a wish:
Four Drunk Parrots had the knowledge, the contacts, the systems and the experts to make her wish a reality!
One: Four Drunk Parrots researched the vet, pet, and female lifestyle markets extensively, to understand what opportunities would be available to Alex — from the obvious to the not so obvious.
Two: We worked closely with Alex to understand her dynamic personality and what she was passionate about — this allowed us to strategically build a targeted media database.
Three: We evolved and aligned what Alex could offer seamlessly with the specific media outlet, ensuring it was always unique, informative, engaging, and timely.
•In summer, gave a radio interview on SeaFM about tick prevention and recorded a segment for Radio Metro Gold Coast on pet tips for summer safety.
• For the Sunday Mail Brisbane, did an interview and photoshoot on surviving the festive season with pets; an interview on dangers of dogs swallowing small bouncy balls (including surgery video); and provided a statement on tips for travelling with pets.
• Gave a radio interview Hot 91.1 Sunshine Coast about top festive season tips for pet owners; spoke at Mind, Body, Soul Festival in Brisbane (45 minutes) about inspiring women; was featured in editorial of Haven magazine re: best pets for kids; presented at Women’s Health & Wellbeing Expo in Gold Coast (30 minutes) re: achieving career dreams; had guest blogging opportunities with VetZone and VetAnswers.
• Was provisionally offered work with VetTalkTV as presenter role; interviewed/photoshoot by Logan Reporter re: surviving festive season w/pets & submitted editorial statement regarding chocolate dangers to dogs; featured Kids On The Coast Magazine article benefits of pets/best pet choices per age group child offered 15 minute weekly talk back show from Logan FM Families Magazine health & wellbeing benefits of