Solution:
Understanding the complexity and scale of the project, our skilled team embarked on a meticulous process to migrate Feros Care’s website from Sitefinity to WordPress. Here’s an overview of the key steps we undertook:
1. Comprehensive Website Audit:
We began with a thorough website audit to assess the existing structure, content, and functionality of Feros Care’s website. This allowed us to identify areas for improvement and formulate a clear roadmap for the migration process.
2. Strategic Planning and Information Architecture:
Based on the audit findings, we collaborated closely with Feros Care’s team to develop a comprehensive strategic plan and information architecture for the new WordPress website. This involved reorganising and restructuring content to enhance usability and ensure a seamless user experience.
3. Custom Design and Branding:
Taking into account Feros Care’s brand guidelines and desired aesthetic, we created a custom design that reflected their values, mission, and unique positioning in the aged care and disability support industry. The new design focused on accessibility, responsiveness, and intuitive navigation to cater to the diverse needs of their audience.
4. Content Migration and Asset Management:
Migrating over 1200 pages, blog posts, downloadable resources, calculators, and hundreds of assets was a meticulous process. Our team carefully transferred and formatted each piece of content, ensuring a seamless transition from Sitefinity to WordPress. We also implemented effective asset management strategies to organise and optimise all visual elements for improved website performance.
5. Search Engine Optimisation (SEO):
Recognising the importance of organic visibility and traffic, we conducted extensive keyword research and implemented SEO best practices during the migration process. This included optimising meta tags, headers, and URLs, ensuring that Feros Care’s website maintained its search engine rankings and visibility post-migration.
6. Mobile-First Responsive Design:
To provide an exceptional user experience across all devices, we adopted a mobile-first approach during the website design and development process. By prioritising mobile responsiveness, we ensured that Feros Care’s website looked and performed flawlessly on smartphones and tablets.
7. Integration of Third-Party Tools:
We seamlessly integrated various third-party tools and plugins into the WordPress website to enhance functionality and improve user engagement. This included integrating analytics software, contact forms, social media feeds, and other essential elements that aligned with Feros Care’s business goals.
8. User Testing and Quality Assurance:
Throughout the migration process, we conducted rigorous user testing and quality assurance checks to identify and resolve any potential issues. This ensured that Feros Care’s new website met the highest standards of performance, functionality, and usability.
Results:
The successful migration of Feros Care’s website from Sitefinity to WordPress yielded significant outcomes:
1. Enhanced User Experience:
The new WordPress website provided a seamless and intuitive user experience, enabling visitors to easily navigate through over 1200 pages, access valuable resources, and engage with Feros Care’s content.
2. Improved Performance and Accessibility:
By leveraging WordPress’s flexible and scalable architecture, we optimised the website’s performance, resulting in faster load times and improved accessibility across devices.
3. Streamlined Content Management:
The migration to WordPress empowered Feros Care’s team with a user-friendly content management system, allowing them to efficiently manage and update content, create new pages, and publish blog posts with ease.
4. SEO Preservation:
Despite the migration, Feros Care’s search engine rankings and organic visibility were successfully maintained, ensuring continued online visibility and traffic from search engines.
5. Seamless Integration of Third-Party Tools:
The integration of essential third-party tools and plugins enhanced website functionality, enabling Feros Care to provide interactive features, streamline communication, and drive user engagement.
6. Scalability and Future Growth:
The migration to WordPress provided Feros Care with a scalable platform, allowing for future expansion, the addition of new features, and the flexibility to adapt to changing business needs.
