Four Drunk Parrots was asked to help out with some tricky targeting and geographic segmentation for a Facebook advertising campaign. The latest biosecurity campaign that was developed in collaboration with the Agricultural Ministry of the Australian Government was trying to reach multiple, very niche target markets, such as teachers, travellers in remote Australian areas and Grey Nomads.
We spent some time investigating the allocated areas and trying to find ways to target them through Facebook. Considering that the target audience won’t have great internet reception and will only pass through townships every couple of hundred kms, you can imagine how difficult this task would have been. The idea they wanted to promote is to make people aware of not bringing fruits across state borders as they can contain fruit flies and other little nasty’s that can be quite harmful to vulnerable ecosystems. Without giving away too much, this was probably one of the trickiest audience targeting assignments we have ever done to date.
