About Gigl Live Music Marketplace
Gigl is the virtual home of Australia’s live music community. Whether you’re a music lover looking for awesome gigs, a musician wanting to book more gigs, or a venue or event planner looking to book a musician, you’re in the right place. We’re big fans of live music here at Four Drunk Parrots so we love this free app, and now feel like we’re always in the know for what gigs are happening around us – from Byron Bay to the Gold Coast. Gigl came to us to help with their market segmentation and to get their free app in front of more people.
How did we help

The services we provided
- Facebook/Instagram Advertising
- CMO
- SEO
- KPI tracking
- Budgets
- Email marketing
The Findings
Market segmentation is an essential element in most marketing activities. Knowing who you are providing information, content and services for dictates what you share. And new technology now allows us to do this so much more easily, from Facebook advertising to HubSpot Inbound Marketing we can break it right down to exactly who we are sharing information and advertising with. Gone are the old days of advertising on newspapers and billboards where you pay huge amounts and hope your audience sees your messaging, now we can utilise market segmentation and ensure we are showing apps like Gigl to young people 18 – 24 who are already interested in live music on the Gold Coast on the platforms they visit most frequently – Instagram. This really ensures your budget is being used in the best way possible to reach those really interested in your product.
Then utilising other marketing activities such as SEO optimisation, email marketing and understanding your KPI’s also make sure your target audience can find you easily and are receiving the right info at the right time for them.
We Can Bring Your Vision To Life
Want to know more about how we’ve helped organisations grow? Take a gander below.
Jai Ho Beer
From marketing strategy to brand refresh, HubSpot set up to website build, designing merchandise and packaging, and even influencer marketing! Jai Ho chose to work with 4DP because they knew we could do it all, and do it well.
Toys Change Lives – Empowering Indigenous Communities through Play
Toys Change Lives, a not-for-profit organisation dedicated to making a positive impact in Indigenous communities, approached our team seeking assistance in various areas to amplify their mission and reach. With a focus on providing educational toys and play-based resources, Toys Change Lives aimed to empower children in Aboriginal communities and create opportunities for growth, learning, and joy. Through a collaborative partnership, we worked closely with Toys Change Lives to develop and implement a comprehensive strategy across branding, social media, web development, coaching and training, email marketing, and PR.
Circular Cafes
Join this powerful collective of Northern Rivers foodie businesses redefining the current business model, to one that reaps the benefits of a circular economy.
Barefoot Fishing Safaris
Watty was given a chance to chase a dream in 2011 and grabbed hold of it with both hands. Barefoot was born in 2013 and continues put a smile on my face every time I’m on the water with you guys. Within a few years a reputation was building of a good time, laughs, learning, adventure and of course innovation and quality fishing.
Dr Peta Stapleton
Personal Branding / Full-Suite Marketing Let’s put it this way: Prof Dr Peta Stapleton is busy – very busy. This is why 4DP runs her marketing department – whatever is needed, we are organizing it. From managing her websites, her online students, to writing her blog posts, entertaining her social following, PR, designing her eBooks, and much more. We do that within an agreed weekly set of hours which is a relief for Peta’s full schedule. We see ourselves as the extended marketing arm for her online empire.