Sarah Leung, the CEO of Healthy Energy – Holistic Nutrition & Lifestyle Centre in Melbourne, came to us with a project – to drum up some PR following the owner’s finalist place at the 2015/2016 Victorian Young Achiever Awards. Healthy Energy is a team of young, qualified and holistic practitioners working to empower and support women throughout all stages of their lives. They embrace both conventional medicine and evidence based complementary medicine including massage, well-being boot camps, cooking classes, hypnotherapy, meditation and more.
If you understand PR – or even if you don’t – you will be aware that nowadays in the media everything has a pretty short shelf life (unless you’re a celebrity of course). In the real business world – especially with stories such as an award win – the moment, and therefore opportunities, can pass very quickly. So we knew we needed to jump right in.
To get the most exposure in real time, Four Drunk Parrots decided to put our PR prowess to the ultimate test. What if we took on the project for just one day? What could we achieve in that time-frame?
What Did We Do:
What Did We Achieve: