About NDIS Rollout in Rural NSW
Who is Social Futures ?
Social Futures is one of the largest Not-for-Profit organisations in NSW with upwards of 440 Million in funds. Social Futures is a social justice organisation and their work encompasses homelessness and housing supports, youth and family services, programs that promote genuine participation for people with disability, community sector support, professional development, and systemic advocacy. As the Local Area Coordination Service Provider (LAC) for the National Disability Scheme (NDIS) Social Futures have the mammoth challenge to connect participants to the NDIS in regional New South Wales.
How did we help
WHAT WE DID
The aim was to create a digital onmi-channel marketing campaign to not only inform the wider community but to ask potential participants of the NDIS to come forward and check if they are eligible for funding. We created a comprehensive PPC strategy across 7 regions with 3 different target audiences in mind. In omni-channel marketing, the recipient is in the center of all marketing activities and is targeted with messages that are relevant, personalised and valuable. Smart content and repeating messages across all channels were key.
SERVICES
- Social Media Strategy
- PPC / advertising Strategy (Google, Facebook, Instagram)
- Customer Journey Development
- Persona development
- Landing Page Production
- Email marketing automation
- Ebook development
- Social Media content (Copywriting & Graphic Design)
OUTCOMES
The campaign outcomes from late August until early October show that consistent messaging can bring about positive results to a diverse target audience.
We learned that the indigenous community loves social media and enjoys interacting with content which is personalised and localised for them and those they interact with.
Although we cannot publish any participant data, we had a significant amount of NDIS inquiries during the campaign duration with 36% of all people coming forward being identified with a significant/permanent disability and in the right age group to be eligible for the NDIS program.
CAMPAIGN HIGHLIGHTS
- 10% of all targeted Facebook users can recall seeing a Social Futures Go WEST campaign
- Go WEST targeted 3 audiences, participants, indigenous community and local businesses
- The indigenous community was the most receptive to the campaign and responded to videos with click-through to the landing page
- Increased content reach 9x times
- Engaging stories and video content worked the best
- High click-through rate to landing pages
- Audience segmentation with dedicated funnel per persona works best
The Internet has changed a lot of things for marketers, but particularly when it comes to customers’ expectations. The biggest change is that customers now have very different expectations from the ways they interact with businesses, online and offline, to the ways they make purchase decisions.
Omni-channel is the response to this need and the next logical step in marketing: a personalised, seamless experience for the customer from start to finish.
We Can Bring Your Vision To Life
Want to know more about how we’ve helped organisations grow? Take a gander below.
Circulate Northern Rivers
Circulate Northern Rivers is an organisation designed to help local businesses in the Northern Rivers NSW understand and realise a circular economy. Circulate Northern Rivers aims to help eradicate waste by keeping resources and products in use for as long as possible. The longer materials and resources are in use; the more value is extracted from them.
Animal Emergency Service
5 hospitals, 200 staff, thousands of rescued and treated patients - in essence, marketing of an animal emergency hospital chain is complex. This is why AES hired 4DP to get the job done. Properly.
Dr Peta Stapleton
Personal Branding / Full-Suite Marketing Let’s put it this way: Prof Dr Peta Stapleton is busy – very busy. This is why 4DP runs her marketing department – whatever is needed, we are organizing it. From managing her websites, her online students, to writing her blog posts, entertaining her social following, PR, designing her eBooks, and much more. We do that within an agreed weekly set of hours which is a relief for Peta’s full schedule. We see ourselves as the extended marketing arm for her online empire.