Toys Change Lives – Empowering Indigenous Communities through Play

Objectives

1. Develop a compelling and cohesive brand identity that resonates with the organization’s mission and values.
2. Increase awareness and engagement through strategic social media campaigns and content creation.
3. Build a user-friendly and visually appealing website to showcase the organization’s work and facilitate donations.
4. Provide coaching and training to empower the Toys Change Lives team in effectively managing their digital presence and marketing initiatives.
5. Implement an email marketing strategy to communicate with stakeholders, donors, and supporters effectively.
6. Generate positive media coverage and raise public awareness about the organization’s impact and initiatives.

Approach

1. Branding: We conducted a thorough brand analysis and collaborated with Toys Change Lives to create a compelling brand identity, including a logo, visual elements, and messaging that reflected their mission and resonated with the target audience.
2. Social Media: We developed a social media strategy to increase brand visibility, engagement, and reach. Through strategic content creation, community management, and targeted advertising, we aimed to build a strong online presence for Toys Change Lives.
3. Web Development: Our team designed and developed a visually appealing and user-friendly website that effectively communicated the organization’s mission, showcased their initiatives, and provided an easy way for visitors to donate and get involved.
4. Coaching and Training: We provided comprehensive coaching and training sessions to empower the Toys Change Lives team with the knowledge and skills necessary to effectively manage their digital platforms, including social media, email marketing, and website maintenance.
5. Email Marketing: We implemented an email marketing strategy to keep stakeholders, donors, and supporters informed about the organization’s work, upcoming events, and opportunities to contribute. Personalized and targeted email campaigns were created to maximize engagement and donations.
6. PR and Media Relations: Our team leveraged media relations and PR tactics to generate positive media coverage for Toys Change Lives. Through press releases, media outreach, and storytelling, we aimed to raise awareness about the organization’s impact and initiatives.

Results

• A cohesive and compelling brand identity that effectively communicates Toys Change Lives’ mission and values.
• Increased social media presence with higher engagement, expanded reach, and growing community of followers.
• A visually appealing and user-friendly website that serves as a hub for information, donations, and engagement.
• Empowered Toys Change Lives team with enhanced digital marketing knowledge and skills through coaching and training sessions.
• Successful implementation of targeted email marketing campaigns, resulting in increased donor engagement and support.
• Positive media coverage in various outlets, raising public awareness about Toys Change Lives and their transformative work in Indigenous communities.