Barefoot Fishing Safaris
Watty was given a chance to chase a dream in 2011 and grabbed hold of it with both hands. Barefoot was born in 2013 and continues put a smile on my face every time I’m on the water with you guys. Within a few years a reputation was building of a good time, laughs, learning, adventure and of course innovation and quality fishing.
About Barefoot Fishing Safaris
Barefoot Fishing Safaris is located in Darwin and specialises in Reef Fishing Charters and Fly Fishing Charters. The company, headed by Glenn Watts, focuses on giving his customers the fishing trip of a lifetime, whether it’s a day trip or the full liveaboard experience. Since Barefoot Fishing Safaris has been working with 4DP the marketing direction has been much clearer, the fishing charter business has been booming (and then on-hold thanks to COVID-19) and the monthly membership subscription has gone through the roof.
How did we help
Our goals were simple:
- Raise brand awareness
- Create more engagement across all channels
- Launch the monthly lottery
- Sell fishing charter trips
- Launch email nurturing
Feeding the funnel
Barefoot Fishing Safaris (BFS) gave us the opportunity to create a bigger following for the brand and update their current marketing strategy to one that directly aligned with their clientele. The outcome of optimising their marketing resulted in reduced Cost-per-Acquisition (CPA) and a significant increase in the growth of the business. We did this a number of ways, the most prominent, however, was our Facebook ads strategy. Our objective was to reach a wide audience and ensure our ad funnels engaged the target audience at the right time.
Videos were created with “fishing tips and tricks” to attract a targeted audience. One way we did this was by boosting a trending crocodile video from BFS on the Facebook page which allowed us to get a significant amount of engagement and likes on the page.
Through this engagement, we were able to create custom audiences and lookalike audiences to target and run to our ad funnels.
The funnel that was created from this allowed the audience to get a free comprehensive guide to fishing the Daly River in exchange for their email address.
After we delivered the guide by email, subscribers were invited to join the Outcast Fishing Club. Monthly membership in the club enters members into a draw to win a fishing trip and other exclusive prizes.
Through this process, we attracted 143 opt-ins and 30 new members in the space of 3 weeks with only $10 spent on Facebook ads daily.
We also worked on organic reach to increase leads and traffic. We created a detailed digital marketing strategy and drove competitions that ran across all platforms in order to acquire our target audience’s email addresses. We also aimed to create more engagement on the Facebook page, to allow us to further engage with them and deliver more traffic into the funnel.
After this significant growth, we continued to push consistent engagement across the platforms. This was done with social media community management, competitions, scratchies for new members, one-minute Mondays, blogs, and monthly prize draws for members. All of these contributed to improving brand awareness and meeting our KPI’s.
From click funnels to Active Campaign
Another significant factor that helped improve Barefoot Fishing Safaris engagement was the automation system that we put in place for new leads as well as for customers. We developed a cohesive lead nurturing sequence in Active Campaign that increased conversions and sales over time.
Having taken over the membership sales communications from another party, we decided to strip the funnel right back. Our CRM expert set up actions triggering emails to prospects and subscribers with a convincing copy to win their business. That strategy proved successful, and we expanded the email automation and regular newsletters.
Along the way, we continued monitoring results and feedback, and adjusting our communications and strategy where we saw opportunity to do so.
An inbound marketing strategy will place your customers exactly where they need to be in the funnel, so you can target their needs efficiently and expertly. You don’t need a huge ads budget to create effective communication, you need an effective marketing strategy that helps to keep the brand exactly where it is supposed to be – on top of consumer awareness.
As your CMO we can guide your team through the new age of customer experience.
We Can Bring Your Vision To Life
Want to know more about how we’ve helped organisations grow? Take a gander below.
The Clubhouse Lismore
The Clubhouse provides a free safe and creative after school space for young people, where mentors help them to develop skills and build confidence through the use of technology. It also encourages young people to think more positively and ambitiously about their futures with a focus on the STEAM subjects (Science, Technology, Engineering, Arts, Mathematics and Music).
DirtgirlWorld
Case Study - Geographic Segmentation. Dirtgirlworld is an Australian/Canadian children’s television show currently screened on ABC Kids Australia and CBeebies Australia most days. For more visit their website here: www.dirtgirlworld.com
Dr Alex Hynes – Bondi Vet
Four Drunk Parrots created a kick-ass brand for Dr Alex Hynes, developing an awesome integrated social, PR and product line campaign, which resulted in us growing her reach from nothing to 200,000 per week, and achieving 1.25 media opportunities every week. And we have only just begun.
Toys Change Lives – Empowering Indigenous Communities through Play
Toys Change Lives, a not-for-profit organisation dedicated to making a positive impact in Indigenous communities, approached our team seeking assistance in various areas to amplify their mission and reach. With a focus on providing educational toys and play-based resources, Toys Change Lives aimed to empower children in Aboriginal communities and create opportunities for growth, learning, and joy. Through a collaborative partnership, we worked closely with Toys Change Lives to develop and implement a comprehensive strategy across branding, social media, web development, coaching and training, email marketing, and PR.
Dr Peta Stapleton
Personal Branding / Full-Suite Marketing Let’s put it this way: Prof Dr Peta Stapleton is busy – very busy. This is why 4DP runs her marketing department – whatever is needed, we are organizing it. From managing her websites, her online students, to writing her blog posts, entertaining her social following, PR, designing her eBooks, and much more. We do that within an agreed weekly set of hours which is a relief for Peta’s full schedule. We see ourselves as the extended marketing arm for her online empire.
Jason Gilbert – From Chiropractor to Influential Educator
Jason Gilbert, a highly skilled chiropractor, approached us with a strong desire to share his extensive knowledge and expertise in chiropractic care with a wider audience.