Predictive Analytics for Marketing in 2020 and Beyond There’s no doubt that predictive analytics will play a bigger role in marketing for 2020 and beyond. With the data that has become available since the dawn of the information age, the time has come for businesses...
With Facebook Ads targeting you are able to reach your exact audience, which can be targeted by age, interest, behaviour and locations. Lately, there are a few targeting options which have disappeared but the below list will show you all the available options....
Recently I was told that the biggest window to your business is your website and in 2019 this is certainly true. If you are not on the digital landscape you can be sure your competitors are, and you might be missing out on a huge opportunity. Just google them! ...
FACT: Having a product or service recommended by a friend or family member drives 83% more sales over any other form of advertising! The power of social proof is not limited to just family and friends. Consider the power of a recommendation by an expert influencer....
A for-profit social enterprise is the way into the future. Most people today are sceptical if this strategy will rule the world or whether it can become the new norm. It seems contrary to our society’s expectations to approve of this way of doing business. But it is,...
