With Facebook Ads targeting you are able to reach your exact audience, which can be targeted by age, interest, behaviour and locations. Lately, there are a few targeting options which have disappeared but the below list will show you all the available options.
Demographics
- Age (minimum 13, maximum setting is 65+)
- Gender
- Locations
- Targeting
- Everyone in a location
- People who live in a location
- People recently in a location
- People traveling in a location
- Targeting
- Geos
- Regions
- Countries
- States
- DMA Markets
- Cities
- Zip Codes
- Airports
- Specific Addresses
- Languages
- Education
- Education Level
- Associate degree
- College grad
- Doctorate degree
- High school grad
- In college
- In grad school
- In high school
- Master’s degree
- Professional degree
- Some college
- Some grad school
- Some high school
- Unspecified
- Field of Study
- You can target nearly any field of study
- Schools
- You can target nearly any school in the US
- Undergrad Years
- Manually select the years
- Education Level
- Financial
- Income
- $40,000 – $49,999
- $50,000 – $74,999
- $75,000 – $99,999
- $100,000 – $124,999
- $125,000 – $149,999
- $150,000 – $249,999
- $250,000 – $349,999
- $350,000 – $499,999
- Over $500,000
- Net Worth
- $100,000 – $249,999
- $250,000 – $499,999
- $500,000 – $749,999
- $750,000 – $999,999
- $1,000,000 – $1,999,999
- Over $2,000,000
- Liquid Assets
- $1 – $25,000
- $25,000 – $49,999
- $50,000 – $99,999
- $100,000 – $249,999
- $250,000 – $499,999
- $500,000 – $999,999
- $1,000,000 – $1,999,999
- $2,000,000 – $2,999,999
- Over $3,000,000
- Income
- Home
- Home Ownership
- First time homebuyer
- Homeowners
- Renters
- Home Type
- Apartment
- Condo
- Multi-Family Home
- Single
- Home Value
- $50,000 – $99,999
- $100,000 – $199,999
- $200,000 – $299,999
- $300,000 – $499,999
- $500,000 – $699,999
- $700,000 – $999,999
- $1,000,000 – $1,999,999
- Over $2,000,000
- Household Composition
- Grandparents
- New parents
- Veterans in home
- Working women
- Young & hip
- Young adults in home
- Home Ownership
- Life Events
- Anniversary
- Anniversary within 30 days
- Anniversary within 31-60 Days
- Away from Family
- Away from Hometown
- Birthday
- Birthday Month (select any month to target people with birthdays that month)
- Upcoming Birthday (within one week)
- Friends Of
- Close Friends of Men with a Birthday in 0-7 days
- Close Friends of Men with a Birthday in 7-30 days
- Close Friends of Women with a Birthday in 0-7 days
- Close Friends of Women with a Birthday in 7-30 days
- Close friends of people with birthdays in a month
- Close friends of people with birthdays in a week
- Friends of Recently Moved
- Friends of newly engaged people
- Friends of newlyweds
- Long-distance relationship
- New job
- New relationship
- Newly engaged (1 year)
- Newly engaged (3 months)
- Newly-engaged (6 months)
- Newlywed (1 year)
- Newlywed (3 months)
- Newlywed (6 months)
- Recently moved
- Anniversary
- Parents
- All Parents
- New parents (0-12 months)
- Parents (All)
- Parents with preschoolers (03-05 years)
- Parents with adult children (18-26 years)
- Parents with early school-age children (06-08 years)
- Parents with preteens (08-12 years)
- Parents with teenagers (13-18 years)
- Parents with toddlers (01-02 years)
- Moms
- Big-city moms
- Corporate moms
- Fit moms
- Green moms
- Moms of grade school kids
- Moms of high school kids
- Moms of preschool kids
- New Moms
- Soccer moms
- Stay-at-home moms
- Trendy moms
- All Parents
- Politics (US only)
- Likely to engage with political content (conservative)
- Likely to engage with political content (liberal)
- Likely to engage with political content (moderate)
- US politics (conservative)
- US politics (liberal)
- US politics (moderate)
- US politics (very conservative)
- US politics (very liberal)
- Relationship Status
- Civil Union
- Complicated
- Divorced
- Domestic Partnership
- Engaged
- In a relationship
- Married
- Open Relationship
- Separated
- Single
- Unspecified
- Widowed
- Work
- Employers
- You can manually search for employers
- Job Titles
- You can manually search for job titles
- Industries
- Administrative Services
- Architecture and Engineering
- Arts, Entertainment, Sports and Media
- Business and Finance
- Cleaning and Maintenance Services
- Community and Social Services
- Computation and Mathematics
- Construction and Extraction
- Education and Libraries
- Farming, Fishing and Forestry
- Food and Restaurants
- Government Employees (Global)
- Healthcare and Medical Services
- IT and Technical Services
- Installation and Repair Services
- Legal Services
- Life, Physical and Social Sciences
- Management
- Military (Global)
- Personal Care and Home Services
- Production
- Protective Services
- Sales
- Transportation and Moving
- Veterans (US)
- Office Type
- Small Business
- Employers
Interests
- Business & Industry
- Advertising
- Agriculture
- Architecture
- Aviation
- Banking
- Investment Banking
- Online Banking
- Retail Banking
- Business
- Construction
- Design
- Fashion Design
- Graphic Design
- Interior Design
- Economics
- Engineering
- Entrepreneurship
- Health Care
- Higher Education
- Management
- Marketing
- Nursing
- Online
- Digital marketing
- Display advertising
- Email marketing
- Online advertising
- Search engine optimization
- Social media
- Social media marketing
- Web design
- Web development
- Web hosting
- Personal Finance
- Credit cards
- Insurance
- Investment
- Mortgage loans
- Real estate
- Retail
- Sales
- Science
- Small business
- Entertainment
- Games
- Action games
- Board games
- Browser games
- Card games
- Casino games
- First-person shooter games
- Gambling
- Massively multiplayer online games
- Massively multiplayer online role-playing games
- Online games
- Online poker
- Puzzle video games
- Racing games
- Role-playing games
- Shooter games
- Simulation games
- Sports games
- Strategy games
- Video games
- Word games
- Live Events
- Ballet
- Bars
- Concerts
- Dancehalls
- Music festivals
- Nightclubs
- Parties
- Plays
- Theatre
- Movies
- Action movies
- Animated movies
- Anime movies
- Bollywood movies
- Comedy movies
- Documentary movies
- Drama movies
- Fantasy movies
- Horror movies
- Musical theatre
- Science fiction movies
- Thriller movies
- Music
- Blues music
- Classical music
- Country music
- Dance music
- Electronic music
- Gospel music
- Heavy metal music
- Hip hop music
- Jazz music
- Music videos
- Pop music
- Rhythm and blues music
- Rock music
- Soul music
- Reading
- Books
- Comics
- E-books
- Fiction books
- Literature
- Magazines
- Manga
- Mystery fiction
- Newspapers
- Non-fiction books
- Romance novels
- TV
- TV comedies
- TV game shows
- TV reality shows
- TV talkshows
- Games
- Family & Relationships
- Dating
- Family
- Fatherhood
- Friendship
- Marriage
- Motherhood
- Parenting
- Weddings
- Fitness & Wellness
- Bodybuilding
- Meditation
- Physical exercise
- Physical fitness
- Running
- Weight training
- Yoga
- Food & Drink
- Alcoholic beverages
- Beer
- Distilled beverage
- Wine
- Beverages
- Coffee
- Energy drinks
- Juice
- Soft drinks
- Tea
- Cooking
- Baking
- Recipes
- Cuisine
- Chinese cuisine
- French cuisine
- German cuisine
- Greek cuisine
- Indian cuisine
- Italian cuisine
- Japanese cuisine
- Korean cuisine
- Latin American cuisine
- Mexican cuisine
- Middle Eastern cuisine
- Spanish cuisine
- Thai cuisine
- Vietnamese cuisine
- Food
- Barbecue
- Chocolate
- Desserts
- Fast food
- Organic food
- Pizza
- Seafood
- Veganism
- Vegetarianism
- Restaurants
- Coffeehouses
- Diners
- Fast casual restaurants
- Fast food restaurants
- Alcoholic beverages
- Hobbies & Activities
- Arts and Music
- Acting
- Crafts
- Dance
- Drawing
- Drums
- Fine art
- Guitar
- Painting
- Performing arts
- Photography
- Sculpture
- Singing
- Writing
- Current Events
- Home and garden
- Do it yourself (DIY)
- Furniture
- Gardening
- Home Appliances
- Home improvement
- Pets
- Birds
- Cats
- Dogs
- Fish
- Horses
- Pet food
- Rabbits
- Reptiles
- Politics and Social Issues
- Charity and causes
- Community issues
- Environmentalism
- Law
- Military
- Politics
- Religion
- Sustainability
- Veterans
- Volunteering
- Travel
- Adventure travel
- Air travel
- Beaches
- Car rentals
- Cruises
- Ecotourism
- Hotels
- Lakes
- Mountains
- Nature
- Theme parks
- Tourism
- Vacations
- Vehicles
- Automobiles
- Boats
- Electric vehicle
- Hybrids
- Minivans
- Motorcycles
- RVs
- SUVs
- Scooters
- Trucks
- Arts and Music
- Shopping & Fashion
- Beauty
- Beauty salons
- Cosmetics
- Fragrances
- Hair products
- Spas
- Tattoos
- Clothing
- Children’s clothing
- Men’s clothing
- Shoes
- Women’s clothing
- Fashion Accessories
- Children’s clothing
- Men’s clothing
- Shoes
- Women’s clothing
- Shopping
- Boutiques
- Coupons
- Discount stores
- Luxury goods
- Online shopping
- Shopping malls
- Toys
- Beauty
- Sports & Outdoors
- Outdoor Recreation
- Boating
- Camping
- Fishing
- Horseback riding
- Hunting
- Mountain biking
- Surfing
- Sports
- American football
- Association football (Soccer)
- Auto racing
- Baseball
- Basketball
- College football
- Golf
- Marathons
- Skiing
- Snowboarding
- Swimming
- Tennis
- Triathlons
- Volleyball
- Outdoor Recreation
- Technology
- Computers
- Computer memory
- Computer monitors
- Computer processors
- Computer servers
- Desktop computers
- Free software
- Hard drives
- Network storage
- Software
- Tablet computers
- Consumer Electronics
- Audio equipment
- Camcorders
- Cameras
- E-book readers
- GPS devices
- Game consoles
- Mobile phones
- Portable media players
- Projectors
- Smartphones
- Televisions
- Computers
In addition to the interest categories above, there are ‘precise’ interests that you target as well. These include pages and more niche interests such as brand names, celebrities, activities, etc. There is no concrete list of these because they are always changing. The best way to explore them is to create a draft ad set and simply type in the interests you’re looking to target.
Behaviours
- Anniversary
- Anniversary (within 61-90 days)
- Digital Activities
- Canvas Gaming
- Console gamers
- Facebook Page admins
- Facebook Payments users (30 days)
- Facebook Payments users (90 days)
- Facebook Payments users (higher than average spend)
- Facebook access: older devices and OS
- Internet Browser Used
- Facebook access (browser): Chrome
- Facebook access (browser): Firefox
- Facebook access (browser): Internet Explorer
- Facebook access (browser): Microsoft Edge
- Facebook access (browser): Opera
- Facebook access (browser): Safari
- Operating System Used
- Facebook access (OS): Mac OS X
- Facebook access (OS): Mac Sierra
- Facebook access (OS): Windows 7
- Facebook access (OS): Windows 8
- Facebook access (OS): Windows Vista
- Facebook access (OS): Windows XP
- Primary Email Domain
- AOL email users
- Apple email users
- Gmail users
- Hotmail users
- com email users
- Yahoo email users
- Small Business Owners
- Technology Early Adopters
- Expats
- Multicultural Affinity
- African American (US)
- Asian American (US)
- Hispanic (US – All)
- Hispanic (US – Bilingual)
- Hispanic (US – English dominant)
- Hispanic (US – Spanish dominant)
Device & OS Targeting
- Device Types
- All Devices
- Mobile Only
- Desktop Only
- Specific Mobile Devices
- iOS devises Only
- iPads
- iPods
- iPhones
- OS Versions
- Android devises Only
- Android Tablets
- Android Smartphones
- OS Versions
- Feature Phones Only
- iOS devises Only
Connections
- Facebook Pages
- People who like your Page
- Friends of people who like your Page
- Exclude people who like your Page
- Apps
- People who used your app
- Friends of people who used your app
- Exclude people who used your app
- Events
- People who responded to your event
- Exclude people who already responded to your event
Custom Audiences
- Custom Audiences
- Customer File – Upload your customer file (names, emails, phone numbers, etc) to match those people on Facebook and target them with ads. The fields you can include are:
- Phone Number
- Mobile Advertiser ID
- First Name
- Last Name
- ZIP/Postal Code
- City
- State/Province
- Country
- Date of Birth
- Year of Birth
- Gender
- Age
- Facebook App User ID
- Facebook Page User ID
- Customer File with LTV – upload your customer file with customer purchase history in order to create a lookalike (more info below) geared toward your best customers.
- Website Custom Audiences – serve ads to people who visit your website. You can filter by:
- All Visitors
- People who visited specific URLs
- Visitors by time spent on site
- Visitors who completed specific actions via your Facebook Pixel (purchase, lead, add to cart, etc)
- App Activity – serve ads to people based on actions they take in your app. You can filter by:
- Anyone who opened the app
- Most active users
- Users by the purchase amount
- Users by segment
- Offline Activity – serve ads to people who visited your store, called you, or engaged with you through other offline channels
- Engagement – serve ads to people who engaged with your content on Facebook or Instagram
- Video
- People who watched at least # seconds of your video
- People who watched at least # per cent of your video
- Lead Form
- Anyone who opened this form
- People who opened but didn’t submit the form
- People who opened and submitted the form
- Fullscreen Experience
- Facebook Page
- Everyone who engaged with your Page
- Anyone who visited your Page
- People who engaged with any post or ad
- People who clicked any call-to-action button
- People who sent a message to your Page
- People who saved your Page or any post
- Instagram Business Profile
- Everyone who engaged with your business
- Anyone who visited your business profile
- People who engaged with any post or ad
- People who sent a message to your business profile
- People who saved any post or ad
- Event
- People who responded Going or Interested
- People who have responded Going
- People who have responded Interested
- People who have visited the Event Page
- People who have engaged
- Video
- Customer File – Upload your customer file (names, emails, phone numbers, etc) to match those people on Facebook and target them with ads. The fields you can include are:
- Lookalike Audiences – take any one of the above custom audiences and create a lookalike audience to serve ads to people who are similar to the people in your source list. It is recommend using a source list of at least 1,000 – 50,000 of your best customers. The list only needs to contain their email adresses and nothing more.
If you have any more questions or need help with you Facebook advertising drop us a line here or call us on 02 66 87 91 76.