In the digital age, having a strong online presence is crucial for businesses and individuals alike. Search Engine Optimisation (SEO) is the key to ensuring that your website or content is discoverable by search engines like Google, Bing, and Yahoo. Whether...
What’s new Previously multiple structured markup was independently generated by Yoast, plugins, WordPress core and custom code. Yoast has exposed their structured markup to developers via an API. This is to allow developers to combine and customise information...
In a world increasingly dominated by digital presence, not-for-profit organisations realise the importance of effective online visibility. Search Engine Optimisation (SEO) emerges as a powerful tool to enhance the reach and impact of not-for-profits in the digital...
In the fast-paced world of digital marketing, staying ahead of the curve is crucial to success. That’s why the GA4 (Google Analytics 4) switch is making waves and capturing the attention of businesses worldwide. If you’re still using Universal Analytics,...
As the demand for AI chatbot platforms continues to rise, businesses are faced with the decision of choosing the right platform to enhance their customer service and engagement. Two popular options that come to mind are ChatGPT and Bing Chat. In this blog post,...
Marketing As a business consultant, please advise on the key metrics to track for a <vertical> business to ensure profitability. Provide concise and effective content prioritization for SMBs that drives sales as a marketing expert. Develop a six-month monthly...
