A seamless MarTech stack is important for a few reasons. First, it allows you to have a 360-degree view of your customer. Second, it gives you the ability to track and measure every interaction a customer has with your brand. Finally, it provides you with the insights...
Are you struggling to get noticed by your target audience? If so, you’re not alone. In today’s noisy, crowded marketplace, it’s harder than ever to cut through the clutter and stand out from the competition. Your marketing is the key to a meaningful...
Have you ever landed on a company’s website and been totally lost as to where to go next? We’ve all been there – it’s like the company has no idea what they’re doing. Worse yet, sometimes when you finally find the page you’re...
Statistics show that some people don’t know what they want until you show it to them. And, in the case of social media, this appears to be true. In this blog post, we are outlining why we think social media is dead. What started out as a way for people to connect with...
If you want to grow your business and retain customers, it is very important for you to apply all the necessary means towards making sure that you channel your modus operandi towards delivering what your customers truly need. This is why a customer feedback (Voice of...
Whether you are into entrepreneurship or have been loyal to any brand of business, brand positioning is a term that you must have heard before. This is because no business or company can successfully exist and make a profit without making decisions with respect to...
