Gen Z is a relatively nascent group, yet it has already emerged as one of the main influencers in global culture and consumerism. A new 2022 Ipsos survey of thousands of Gen Z respondents shows that 83% have used YouTube to watch soothing content. Which in return,...
Feeling a bit overwhelmed in your business journey? Look no further! Our detailed outline of small business assistance services is precisely what you need. Business Connect provides the necessary advice, mentoring and support to budding entrepreneurs. So they can...
Are you trying to craft the perfect go-to marketing strategy for your business? If so, it’s time to get creative and find an effective way to reach new customers or stay in touch with existing ones. A great go-to marketing strategy should be tailored to meet your...
Increasingly, consumers are becoming conscientious about the ethical and ecological impact of their spending habits. Businesses that embrace sustainability and show a commitment to making a positive impact are seeing a boost in both reputation and bottom line. The UN...
You’ve created a great product and you’re ready to start selling it. But before you do, you need to develop a go-to-market strategy. This will help you determine the best way to reach your target market and sell your product. There are a few things you...
At the COP27 Summit in Sharm El-Sheikh, leaders from around the world will be meeting to discuss how to achieve global net zero carbon emissions by 2050. Here, we recap the progress that has been made since the Paris Agreement was signed. And then, we will try to...
