Have you ever landed on a company’s website and been totally lost as to where to go next? We’ve all been there – it’s like the company has no idea what they’re doing. Worse yet, sometimes when you finally find the page you’re looking for, it’s outdated, poorly designed or just plain confusing. But what if I told you that there is a right way and a wrong way to design your website’s service pages? And further, that avoiding common mistakes could mean more leads and conversions for your business? In this blog post, we’ll take a look at the anatomy of a great service page – from layout and design to content and call-to-actions. Keep reading to learn more!
There is more to designing a great service page than meets the eye. Just like any other page on your website, it needs to be well-organized and easy to navigate, or you’ll lose customers before they even have a chance to convert. But what else should you keep in mind?
Layout & Design
The layout and design of your service page are crucial in getting your message across. Make sure that everything is easy to find, and that the most important information is at the top of the page. You may also want to consider using bullets or lists to organize your content, as they are easier to read than paragraphs of text. he layout and design of your service page are crucial in getting your message across. Make sure that everything is easy to find, and that the most important information is at the top of the page. You may also want to consider using bullets or lists to organize your content, as they are easier to read than paragraphs of text. Content: The content of your service page is just as important as the layout and design. Be sure to include all the necessary information, such as what services you offer, what makes you unique, and how to get in touch. You should also use clear and concise language, and avoid jargon whenever possible.
The content of your service page is just as important as the layout and design. Be sure to include all the necessary information, such as what services you offer, what makes you unique, and how to get in touch. You should also use clear and concise language, and avoid jargon whenever possible.
Finally, don’t forget about call-to-actions! Your service page should include buttons or links that allow customers to easily contact you or learn more about your services. Make sure these buttons are easy to see and distinguishable from the rest of the content on the page.
A Service Page is effective because it will break down the different services provided by your company in a simple and targeted format to make your content marketing efforts more effective and convenient. This page is your Sales and Marketing arm – make it a sales & marketing-worthy page that surely converts leads into long-term clients. Make your service page meaty and beefy as it reflects the personality of your company – and how will it stands out from the rest of your competitors. However, even if you may have the killer services page, still you have your competitors to worry about. So how do you make your service page pop and sizzle to get noticed?
- Use strong headlines and taglines. This is what will make your potential customers want to know more about your company – so make it count!
- Write compelling descriptions of your services. Remember, this is what will sell your services, so make sure they are persuasive and convincing.
- Use images, videos, or infographics to break up the text and add visual interest. People are more likely to remember information that is presented visually, so take advantage of this!
- Use calls to action throughout the page to encourage people to contact you or learn more.
A Great Service Page: Must HAVE
- Easy to navigate
- Up-to-date information
- Compelling content
- Clear and concise language
- Visual interest
A Great Service Page: What to AVOID
- What to avoid:
- Outdated information
- Poorly designed
- Confusing content
- Jargon-filled language
- Lack of call-to-actions
FOCUS ON THE BENEFITS, NOT THE FEATURES
Your potential customers don’t care about your features nearly as much as they care about the benefits those features provide. So, when you’re writing your service page, be sure to focus on the benefits of your services rather than the features. Tell them how you can make their lives easier, solve their problems, or save them time and money. This is what will convince them to use your services!
So, what makes a great service page? Well, it helps to have all the essential information customers need upfront. That means your team’s bios, the types of services you offer, pricing information (including any discounts or specials), and a way for visitors to get in touch should be easy to find on your website. You might also want to consider adding images of your team in action, customer reviews, or video testimonials to help potential clients get a sense of who you are and what you do. And finally, make sure everything is up-to-date! Regularly refreshing your content ensures that site visitors always have accurate and current information about your business. Ready to give your service page a makeover? Let us know – we’d love to help!