Why are Patagonia, The North Face, REI, Upwork, Verizon, Ben & Jerry’s and more brands hitting pause on their Facebook advertising spend for the month of July (and potentially beyond)? They’ve joined a movement (centred in the USA) calling on Facebook...
Transitioning your offline business to online can sometimes be an unsure process, however, the benefits are numerous in comparison to selling from your traditional brick and mortar store when selling your products online. Whilst you may be used to the local foot...
As the Covid-19 virus grips social media, brands need to tread carefully when it comes to messaging, but they can have a useful role to play during the pandemic. Brands and agencies are scrambling to respond to the Covid-19 pandemic gripping the world and to develop...
Marketing is the life-blood of any business. It does not matter how cool your product is, it will never sell unless you create a marketing strategy that resonates well with people and motivates them into buying what you have to offer. So what about print ads? There...
In the era of content creation, sourcing complimentary images for your copy and content is a key consideration. As a marketer, there’s a good chance you’ve heard of Unsplash – an online repository of photos provided by contributors. The images are...
Marketing trends are constantly evolving – and 2020 is no different. Knowing how marketers will prepare will help you with your strategy this 2020. Ranging from emerging channels to A.I, here are things marketing leaders are focusing on this 2020: Marketing...
