Increasingly, consumers are becoming conscientious about the ethical and ecological impact of their spending habits. Businesses that embrace sustainability and show a commitment to making a positive impact are seeing a boost in both reputation and bottom line. The UN Sustainability Goals, also known as the Global Goals, provide a framework for businesses. The framework guides to operate in a way that is environmentally and socially responsible. Setting goals in line with the UN Sustainability Goals shows consumers that your business is committed to making a difference. Also, it can help you attract and retain customers who are looking to align their spending with their values.
Here’s a look at why aligning your business goals with the UN Sustainability Goals is good for business.
What are the UN Sustainability Goals?
The United Nations Sustainable Development Goals (SDGs) are a collection of 17 interlinked goals designed to be a “blueprint to achieve a better and more sustainable future for all.” The goals cover a broad range of social and environmental issues, from poverty and hunger to climate change and life below water. The list of the goals includes:
-Good Health and Well-Being
-Clean Water and Sanitation
-Affordable and Clean Energy
-Decent Work and Economic Growth
These goals are designed to be met by 2030, and businesses play a key role in achieving them.
How can businesses help achieve the UN Sustainability Goals?
Businesses can help achieve the UN Sustainability Goals in several ways. One is by setting goals that are aligned with the SDGs. This shows consumers that your business is committed to making a difference. Which in return, can help attract and retain customers who are looking to spend their money with companies that share their values.
Another way businesses can help achieve the UN Sustainability Goals is by using their products or services to make a positive impact. For example, a company that sells eco-friendly cleaning products is helping to achieve Goal 12 (Responsible Consumption and Production). While a company that offers educational resources is helping to achieve Goal 4 (Quality Education).
Finally, businesses can help achieve the UN Sustainability Goals by supporting charitable organisations or causes that are working to achieve them. For example, a company that donates to a local food bank is helping to achieve Goal 2 (Zero Hunger). While another company that funds environmental research is helping to achieve Goal 13 (Climate Action).
Why Aligning Your Business With Them is Good for Business
Businesses that make sustainability a priority send a strong signal to consumers that they care about more than just profits. One study found that 66% of global consumers are willing to pay more for products and services from companies that are committed to positive social and environmental impact.
Furthermore, businesses that align themselves with the SDGs can tap into new markets and gain a competitive edge. For example, Goal 12 calls for responsible consumption and production patterns. Companies that adopt sustainable practices in their supply chains can position themselves as leaders in sustainability and responsible consumption—an appealing selling point for eco-conscious consumers.
What’s more, by publicly committing to the SDGs, businesses can build trust with stakeholders, including employees, shareholders, and the general public. In an age of increasing transparency, businesses that are seen as untrustworthy will have a hard time succeeding.
Businesses that align with the SDGs can benefit from partnership opportunities with other like-minded organisations. These partnerships can help amplify messaging, reach new audiences, and pool resources to create a greater impact.
Finally, adopting sustainable practices can help businesses save money in the long run. For example, investing in energy-efficient lighting or solar panels can reduce operating costs.
The UN Sustainability Goals provide a framework for businesses to do good and do well at the same time. Aligning your business goals with the SDGs is good for business—and good for the planet.
The UN Sustainable Development Goals provide a road map for businesses that want to embrace sustainability and make a positive impact on the world. Aligning your business goals with the SDGs can help you tap into new markets, build trust with stakeholders, and form partnerships with other organisations—all of which can be good for business. So what are you waiting for? It’s time to get aligned! Follow our posts for more tips on how businesses can help achieve the UN Sustainability Goals.