A great contact page is one of the most important pages on your website—it’s how you connect with your customers and prospects, and it’s often the first stop for anyone looking to do business with you. So, what goes into making a great contact page? We will list the most important elements that should be included on your contact page, as well as a few tips to help you get the most out of your page.
Let’s take a look at the anatomy of a great contact us page:
Header: The header of your contact page should be clear, concise, and easy to find. It should include your company name and logo, as well as a brief description of what you do.
Contact Information: This is the most important part of your contact page—it’s where you list your phone number, email address, and mailing address. Make sure this information is easy to find and up-to-date.
Social Media: In today’s connected world, it’s important to list your social media accounts on your contact page. This allows customers and prospects to connect with you in the way that they’re most comfortable.
Map: If you have a brick-and-mortar location, be sure to include a map on your contact page. This makes it easy for people to find you, and it builds trust.
Form: A contact form is a great way to collect information from customers and prospects. Be sure to include fields for name, email, phone number, and message.
CTA: Your contact page should have a call-to-action (CTA) that encourages people to get in touch with you. This could be a button that says “Contact Us Now,” or a simple form submission.
Footer: The footer of your contact page should include additional contact information, as well as links to your website’s other pages. This helps people navigate your site, and it keeps them from getting lost.
With these elements in place, you’re well on your way to creating a great contact page. Just remember to keep it up-to-date, and to test it regularly to ensure that it’s working properly. At a minimum, you should have fields for name, email address, and message.
Platforms that can help you create a great contact page include:
HubSpot
Weebly
Squarespace
ContactUs.com
JotForm
Typeform
Gravity Forms
WPForms
With their help, you can create a page that is clear, concise, and easy to use—the perfect way to connect with your customers and prospects.
You should also be able to provide the followings:
- Make it easy for your potential customers to find you. If they can’t find you, they’ll go to your competitor.
- Prioritise Your User’s Experience.
- Your brand’s personality should shine through in everything you do, including your website design.
- Provide Options.
- Think about what questions your customers always ask you, and then find a way to give them the answer without them needing to contact you. This will save you time while also making your customers happy.
“Why?”, you ask. Let’s take a look at each principle in more detail.
Easy to Find:
It should be easy to find. That means it should be well-linked to your website’s navigation, and it should be prominently featured on your home page. You don’t want potential customers to have to search for your contact information—you want them to be able to find it easily.
User Friendly:
It should be user-friendly. That means it should be easy to use, and it should be designed with the user in mind. The last thing you want is for potential customers to get frustrated with your page and give up before they’ve had a chance to reach out to you.
Match Your Brand Personality:
Your page should reflect your brand personality. If you’re a fun and friendly brand, your contact page should be fun and friendly. If you’re a more serious and formal brand, your contact page should reflect that. Remember, your contact page is an extension of your brand—make sure it matches.
Options:
Your page should offer multiple ways for people to get in touch with you. That could mean a phone number, an email address, a mailing address, and/or a contact form. The more options you offer, the easier it will be for people to reach out to you.
Make It So They Don’t Need to Contact You:
This one may seem counterintuitive, but hear us out. Your contact us page should be designed in such a way that people don’t need to contact you. That means it should be clear, concise, and easy to use. The goal is to make it so people can find the answers they’re looking for without having to reach out to you. By making your page user-friendly, you can reduce the number of people who need to contact you—which is a good thing.
Why is it important?
A contact page is one of the most important pages on your website because it’s how you connect with your customers and prospects. It’s often the first stop for anyone looking to do business with you, so it’s important to make sure that your contact page is clear, concise, and easy to use.
A great contact page is a key to maintaining strong customer relationships—it’s how you connect with your customers and prospects. By including a clear header, simple form, map, and social media icons, you can ensure that your contact page is doing its job effectively. So don’t forget the basics when putting together your next contact page—your customers will thank you for it.