Business News Daily predicts the following for future of Marketing Strategies for small business as well as big business.
- A rise in authentic content marketing
- An increased demand for chatbots
- More widespread use of voice search
- Continued value of data analytics
- Time-saving benefits courtesy of artificial intelligence
Here’s our take on each of the 5 predictions below:
Authentic Content Marketing
We think this has already come into play and will only get more important and widely utilised into 2020. People want to read interesting articles that provide value to their lives or businesses. Take a look at your current content you are putting out. Does it provide additional value to your customers? Is it authentic and genuine?
Find out how Inbound marketing can help with this!
Increased Use of Chatbots
Chatbots are becoming more and more widely used in the online world. These little fellas can be frustrating if not done right, but can keep your customer engaged if they get stuck on your website and need assistance there and then rather than waiting for a reply from a customer service agent – not to mention are a cheaper alternative.
Widespread use of voice search
The Alexa’s and Siri’s are being used more and more and this technology is only in its infancy. We will be using this type of technology to search for products and get actions done more and more into the future – so if you start small now it’s going to make it easier to transition in the future.
Valued Data Analytics
Analytics are already so important in reviewing performance and have come such a long way since the 1960’s when Analytics began getting more attention as computers became decision making support systems. Then with the development of Big Data, Data Warehouses, the Cloud, and the huge increase of software and hardware available today we use analytics to analyse almost everything in marketing.
No not the end of the world type of artificial intelligence. Machine learning in business has also come an incredibly long way in the last few years and there are endless possibilities as to where this is going to go in the future of business and marketing.
If you’ve found any of this interesting and would like to discuss how you could implement any of the above into your marketing strategies for small business get in touch with the team today.
You can also find our free resources to help with your marketing here.