We’re a small regional company with a global vision – to use business as a force for good.
Four Drunk Parrots are proud to announce that we are officially a B Corp!
B Corps (B Corporations) are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance purpose and profit.
Becoming a certified B Corp means we’re transparent and accountable. That we’re shifting the view from shareholders to stakeholders. From control and command to design thinking, collaboration and bettering the world we live in.
It’s been quite the process to get here and we are immensely proud of the lasting difference we’re making to the world we live in.
Why becoming a B Corp is important to us
Being concerned about climate change is not enough anymore. It’s unlikely that we as a global community will reach the UN Sustainable Development Goals by 2030.
At the rate we’re going we’re not leaving a planet to live in for generations to come. We’re leaving a mess. The B Corp certification is proof that we as a company, as a team, take this mess very seriously. The time to act is now, so we’re stepping up to the plate.
As a Certified B Corp, we are working hard to make business part of the solution, not part of the problem.
What does it mean to be a B Corp?
B Corps are a way to stop corporations faking that they’re responsible citizens, while continuing to perform practices that only maximise profits. They are also, importantly, accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
Certified B Corps are companies that undergo a rigorous certification process to improve their social and environmental impact. It means they’re committed to using business as a force for good. They’re willing to have their practices independently vetted by a third-party and to make their results transparent.
It isn’t easy to become a B Corp, so achieving B Corp status really means something. More than 100,000 businesses have signed up for the B Corp Impact Assessment since it launched in 2006, but only 4,000 companies – brands like Patagonia, Ben & Jerry’s, T2, Stone & Wood, and now Four Drunk Parrots – are certified B Corps.
What’s the process to become a B Corp?
Becoming a B Corp isn’t just ticking some boxes.
In a world where everybody claims to be “green” and “good”, B Corp status allows mission-driven businesses to better communicate their commitment to society, their workers, and to the natural environment.
The process grades companies on a point-based system that measures five key areas: governance, workers, environment, customers, and community. A total of 150 questions dig into every part of a business, from your supply chain and charitable giving, to employee benefits and customer satisfaction.
Questions include: How is your company structured to benefit its employees? Does your product or service address a social or economic problem for or through your customers?
And it goes on: How does your company integrate social and environmental performance into decision-making? What is the total energy used during the last 12 months? What’s the company’s lowest wage, as calculated on an hourly basis? What’s the deal with interns, inclusive recruiting, and health and wellness programs for employees?
In order to get certified, each B Corp receives a score at the end of the assessment. Companies need over 80 points to ensure B Corp status – so it’s not just a pass/fail system, but an evaluation that changes as the company does.
As part of being transparent you can see the score of any B Corp on the B Corp directory, including our impressive score of 125.7 points!
How becoming a B Corp benefits our clients
Now that we’re B Corp certified, it means you can rest assured that we are benefiting people and the planet. You have our word, now sealed with an independent global stamp of approval, that we’re committed to putting purpose before profit: using marketing as a force for good
Wrapping up
Maybe up until now, the fancy pants agencies have not seen us on eye-level – we were the belittled cousin in Ballina who would promote maccas and prawns but not a serious player in MarTech and certainly not a company that would have a huge impact on clients, the community and the environment. Well look at us now you big city slickers – we do.
If you want to work with a team that’s doing good for the world, get in touch with us today!