Vimeo has just made it easier than ever to market on their platform by integrating with HubSpot and releasing a new suite of marketing tools.
Once upon a time, Vimeo was king of high quality video content. From squeaking sloths to this haunting throwback, and unforgettable transcendent landscapes, Vimeo had it all.
Now, with a number of new integrations and investments, Vimeo is resurfacing as a platform for marketing magic.
What’s the news?
Vimeo recently announced new integrations with HubSpot, Mailchimp and Constant Contact along with a new suite of marketing tools. Users can now add custom contact forms to videos, sync these submissions directly to an email marketing platform of their choice, and use in-email GIFs to engage prospects.
What’s in it for you?
These new integrations and tools will help your lead generation strategy take flight!
Leads now flow seamlessly from video into your marketing and sales engine, with the potential to significantly increase click-through rates and move viewers through the marketing funnel.
What’s next?
From intern to CMO, every marketer has probably used HubSpot, Mailchimp or Constant Contact at some point in their career. It’s time to dust off the keyboard and put those skills to work!
Now is the time to use Vimeo’s new integrations for your next marketing campaign.
It’s as easy as 1,2,3:
1. Apply custom forms to your high quality videos. Information gathered will be integrated to your email marketing platform.
2. Embed and share the videos on other websites and email.
3. Track the performance of your videos including click-through rates for your custom form.
Wrap up
While Vimeo can’t compare to YouTube’s 2 billion users, their community of more than 200 million users is growing as a source of new audiences for businesses. With a recent $5 billion valuation, Vimeo is on the rise and has made it easier and more compelling than ever to utilise their platform for marketing.
Need a helping hand getting started? Want us to take care of it for you? Get in touch today to find out how we can get you real results.