Welcome back, pals! It’s another fantastic Wednesday, and we’re thrilled to bring you the latest episode of the “I’ve Got Your Back” podcast. As always, you can find it on all podcast channels or check out the link in the comments below ⬇️. Over the past few weeks, we’ve explored inspiring B Corp journeys from various industries. Today, I am beyond excited to introduce you to Sonja Ceri, MAICD, AMICDA, the remarkable owner of Four Drunk Parrots. Join me as we delve into her extraordinary journey and discover how she is making a real difference.
A Passionate Marketer and Fearless Advocate:
Sonja Ceri wears many hats, and she wears them all with pride. By day, she’s a dedicated marketing strategist, utilising her expertise to create impactful campaigns. But her dedication doesn’t end there. As a mother of two children under the age of five, she embraces the challenges of parenting and nurtures her family with love and care. Sonja is a true inspiration, balancing her professional and personal responsibilities with grace.
Introducing Four Drunk Parrots:
Four Drunk Parrots—a name that sticks in your mind, right? That’s because Sonja has built a business that leaves a lasting impression. As the owner of Four Drunk Parrots, she has created a brand that is unapologetically unique and memorable. But it’s not just about the name. Sonja has infused her business with a deep sense of purpose, aligning it with her passion for the environment and social impact.
B Corp Certification: A Testament to Purpose-Driven Business:
Sonja’s dedication to making a positive change led her and Four Drunk Parrots on a transformative journey. By becoming a certified B Corp, Sonja has joined a global movement of businesses committed to using their influence for the greater good. This certification is a testament to her unwavering commitment to ethical practices, transparency, and accountability.
Climate Neutrality and 1% for the Planet:
Taking their commitment to sustainability a step further, Four Drunk Parrots has become the first business in the Northern Rivers, Australia, to achieve climate neutrality. By taking responsibility for their carbon footprint and implementing sustainable practices, they are actively contributing to addressing climate change. Additionally, as members of 1% for the Planet, they pledge to donate a portion of their revenue to support environmental causes, creating a positive impact on our planet.
Putting Purpose Before Profit:
Sonja firmly believes that businesses have a unique opportunity to be a force for good. By prioritizing purpose over profit, they can drive positive change and create a better world. She encourages all business owners to examine their practices and find ways to streamline operations while incorporating ethical principles. By embracing more sustainable and ethical supply chains, businesses can differentiate themselves and contribute to a healthier planet.
Join the Conversation:
We are eager to hear your thoughts on this inspiring conversation with Sonja Ceri. Be sure to tune in to the podcast episode and share your insights. Let’s continue to support businesses like Four Drunk Parrots that are making a real difference in the world.