10 Marketing books to read!

So you’re looking for some marketing books to read? Look no further. The Four Drunk Parrots team have you covered with 10 hand-picked books from Marketing experts including Ann Handley and Marcus Sheridan.

No matter the area that interests YOU most (content strategy? or website design?), there’s a great read just waiting to be devoured! Dive into topics including conversational marketing, business growth & sales process – plus premium material on how other people are doing what they do best so we can learn from them too!

1. The Thank You Economy by Gary Vaynerchuk

As social media continues its rapid expansion, many businesses struggle to keep up. But there is hope for those who have not yet found success on Facebook or Twitter. Gary Vaynerchuk’s new book teaches the secrets of branding yourself with content that people will actually care about!

2. Everybody Writes by Ann Handley

“It’s not just about being an author or having a blog,” says everybodywrites.com, one of the go-to guides for attracting and retaining customers through stellar online communication. It doesn’t matter if you’re publishing on your own site or social media accounts like Facebook & Twitter – we all rely on our words when marketing messages are at stake!

3. The Visual Sale by Marcus Sheridan

Video is an integral part of modern sales processes, with consumers craving visual content. But many people find it hard to be on camera and share their stories through footage – which means they’re missing out on potential opportunities. Sheridan shares his best tips for making the most of your videos so you can connect more deeply with customers while also boosting marketing strategy results!

4. Fanocracy by David Meerman Scott

The book “How Brands Become Destiny” is an essential read for anyone who wants to grow their business. It features interviews with entrepreneurs, including veterans in the industry as well as newbies looking at what drives success or failure based on different perspectives. All while providing insight into why some brands have been able to make diehard fans out of their customers over time!

5. Marketing Performance Blueprint by Paul Roetzer

We all know that the marketing industry is changing at a rapid pace, but what if you don’t have time to keep up? The result of gaps in your knowledge can create different perceptions between where YOU are and how well things are going for YOUR business.

Fortunately, there’s help!

In this guide, Paul Roetzer explores 4 common mistakes businesses make when managing their digital efforts. Whether it’s talent shortages or outdated technology packages, Roetzer offers solutions for businesses to fix these issues immediately to unlock profitability potential.

6. Marketing Lessons From the Grateful Dead by Brian Halligan & David Meerman Scott

The Grateful Dead is considered one of the most iconic bands to ever pick up an instrument. They were able to show how it’s done in a way that changed music forever and still have their audience’s attention span for longer than any other group out there today!

7. All Marketers Are Liars by Seth Godin

Godin reveals that marketers aren’t liars, but instead, they tell stories consumers choose to believe. You’ll learn why authenticity is the best form of marketing and how you can use it for success in your own life or business!

8. Good to Great by Jim Collins

The great companies in this world are not without their flaws. They have one thing that most others don’t – an ability to convert long term mediocrity into greatness. In Jim Collins’ book “How The Mighty Fall,” he explores what it takes for any company or organisation to go from coasting with no future potential, to become amazing again. Learn more about his four concepts that lead these successful businesses towards success:

  • Level 5 leaders
  • The hedgehog concept
  • A culture of discipline
  • The flywheel and the doom loop

9. Inbound Marketing by Brian Halligan and Dharmesh Shah

Inbound Marketing is one of the most critical yet underutilised strategies today. If you want to be successful in business and create lasting relationships with your audience, this book will help give you insight into what it takes to create successful Inbound Marketing campaigns!

Last but not least of our marketing book list ….

10. Epic Content Marketing by Joe Pulizzi

Content marketing is hard work. To help you create epic content, Pulizzi shares his six-step formula for success that he has found to be both effective and efficient in acquiring new customers and growing businesses faster with less effort required!

If you are curious about marketing books or want to get deeper into a specific topic, we hope this list helps you find your answer. And remember, the parrot team is here to assist you with any marketing service you need. You can contact us anytime.