At Four Drunk Parrots we have adopted the fundamentals of inbound marketing – both for our own marketing agency and our clients. Inbound marketing is not disruptive to its audience. Inbound marketing lures customers in, by offering them appealing content and engaging with them. The approach pulls customers into a relationship with the brand or establishment and nurtures them through the sales process. Inbound marketing is known as permission marketing.
Traditional outbound marketing relies on delivering a high-impact message and generating a response by creating familiarity through repetition. It can be viewed as pushy and sales focused. Outbound marketing is defined as pushy or interruption based by its activities.
Content is at the core of the Inbound methodology
Content is at the core of the Inbound methodology but also tailoring that messaging to where in your companies buyer journey this content will sit. Purchasers go through stages before making a purchasing decision and what they are looking for online needs to meet their expectations – this is called content with context.
Instead of buying email lists, relying on cold calling, and investing solely in advertising to drive demand, quality content is created, that educates and delights the target audience. This drives qualified leads to the company and keeps them interested in your brand and product until they are ready to buy.
Inbound is all about making the sales funnel as frictionless as possible and ensuring that when the sale is completed, the business is able to have a delighted customer who tells their friends, family and colleagues which attracts even more potential sales.
Inbound marketing can be measured, analysed and amplify your brand or business
Inbound marketing has been steadily growing in popularity with 60% of marketers adding Inbound marketing to their existing outbound strategies.
Blogging is replacing advertising, podcasting is replacing trade shows, being found more easily on the web means that SEO is replacing telemarketing, paid search like google ads is replacing newspaper adverts and letters in your mailbox are being replaced with social media followers and e-newsletter subscribers.
Being Inbound means that we are aligned with content management systems (CMS). This is where all this messaging about your product or service is housed and where distribution of your content occurs. It can be your website, blogs, newsletters, forms and call to actions where you gather subscribers. We also like to setup workflows which removes the tedious repetitive emails and tasks that can be automated – freeing up your time and nurturing your prospects with one united message. Our preferred CMS is Hubspot, but we have experience with ActiveCampaign, Infusionsoft and many others.
Here at Four Drunk Parrots we focus on our Inbound marketing delivering high ROI to our clients
Specific Inbound services include:
- Budget Control
- Drip Campaigns
- Social Media
- Content Creation
- Call To Actions
- Case Studies
- White Papers
Customer Acquisition/ Retention
- Offers and Promotions
We love Inbound and would ❤️ to get to know you – Just get into contact