Free Resources For Every Marketer
When creating a marketing strategy for your brand or company it is key to always keep your target audience in mind. To create these personas, we developed a handy guide and a ready-to-use template.
Our life takes place online. We read the news online, we check the weather on our phone, we order food via an app, we talk to our friends through Facebook. And that’s why your marketing should happen online too.
We believe in omnichannel marketing. Marketing that doesn’t just reach your customers through the channels individually, but a marketing approach where everything connects and is consistent for the customer.
By developing a strategic plan we align our vision and mission with our ongoing activities, marketing efforts and processes that the organisation goes through. And with this in mind, we create a marketing strategy, a content strategy or an advertisement strategy.
As a brand, you want to make sure you reach your customers in the right stages of the buying process. That’s why it’s a great idea to visualise their buying behaviour along the conversion funnel. This is called a customer/buyer journey, and we have a template ready for you.
In the customer journey, there are various touch points with your brand or product. Although the majority of these probably happen online, we need to consider offline touch points as well.
With the rise of social media, websites, forums and other platforms, customers have the ability to leave reviews in all kinds of ways. So it might be a good idea to keep all your reviews in one place – in our Review Tracker for example.
Dealing with reviews coming in through multiple inboxes can be a tough obstacle to tackle. By keeping an overview in the Complaints Tracker we developed, we give you a handy guide on how to process and deal with complaints.
Our strategy is something we developed in an earlier stage of our organisation. But along the way we can check-in to see if we’re still following up on it. Make sure you track your KPIs to see how you’re doing and what to change.