What Is Digital Advertising? A Beginner’s Guide

Digital advertising.

four drunk parrots at the beachWhat is it? How does it work? And how can you make it work for your business? You might be a beginner just starting to learn about digital advertising. Or maybe, you’re looking for ways to improve your current campaigns. This guide will help you get started. We’ll cover the basics of digital advertising, as well as some of the most common types of online adverts. Plus, we’ll give you some tips on how to create and run successful campaigns that generate results for your business. So let’s get started!

Digital advertising is part of your four pillars of promotions mix and probably part of your marketing strategy.
From digital fliers to videos, animation, online banner ads, images, audio, and so many other digital formats, there seems to be a lot of ground to cover when it comes to digital advertising. And this article will help you understand these options and guide you towards having a good start.

The different types of digital advertising and how to use them

Digital advertising is a broad term that encompasses all advertising done through digital channels. This can include anything from buying ad space on a website to using social media platforms to get your message out there. But with so many options available, it can be tricky to know which type of digital advertising is right for your business. Let’s take a look at the different types of digital advertising and discuss how you can use them to reach your target market. So let’s get started!



  • Social media advertising

With social media advertising, companies use Facebook, Tik Tok, Instagram, and different other platforms to promote their business organically or through the use of paid ads.
It is one of the most effective forms of digital advertising for top of the funnel and brand awareness campaigns. As you can easily reach a large audience and see the results immediately after you start running your ads due to the highly interactive nature of social networks.

  • Paid search advertising

If you’re not quite sure what paid search advertising is, or how it could benefit your business, then you’re in for a treat. In this blog post, we’re going to discuss all things paid search. Including what it is, how it works, and some of the benefits you can expect to see.

four drunk parrots on a branch So what is paid search advertising? In short, it’s a form of online advertising that allows businesses to place ads on search engines like Google and Bing. When someone searches for a keyword related to your business, your ad will appear alongside the organic search results.

How does it work? Paid search advertising works by bidding on keywords. You’ll create an ad campaign with a set budget. And then choose which keywords you want to bid on. When someone searches for one of those keywords, your ad will appear in the results.

The great thing about paid search advertising is that you can target your ads very specifically. You can choose to target people based on their location, age, gender, interests, and more. This ensures that your ads are reaching the right people. And that you’re not wasting money on clicks from people who aren’t interested in your product or service.

So what are some of the benefits of paid search advertising?

Here are just a few:

  1. Increased brand awareness: When people see your ad popping up alongside the results for their queries, they’ll start to remember your brand. This increased awareness can lead to more brand loyalty and higher profits in the long run.
  2. Increased traffic: Paid search advertising can help you bring in more traffic from people who are actively looking for your product or service. This increased traffic can result in more sales and conversions for your business.
  3. Greater ROI: Paid search advertising often has a higher ROI than other forms of online advertising. This means that you’re getting more bang for your buck with each click on your ad.

As you can see, there are many benefits to be had from paid search advertising. If you’re not currently using this type of advertising, it’s definitely worth considering.



  • Video advertising

When used the right way, video advertising can be a powerful tool for promoting your brand and increasing your profits. In this blog post, we’ll discuss some of the ways you can use video advertising to your advantage.

One great way to use video advertising is to create promotional videos for your products or services. These videos can explain what your business does and how it can help customers. They can also showcase customers giving testimonials about their experience with your brand. This type of content is highly engaging and can help convince people to check out your business.

Upload these videos to YouTube and promote them with money. You’ll be amazed at how successful they can be in helping you attract new customers.

Another great way to use video advertising is to create “explainer” videos. These are videos that explain how a product or service works. This type of content is really helpful for those who are considering using your product or service but aren’t sure how it works. It can also help build trust between your brand and potential customers.

Video advertising can be a powerful tool for promoting your brand and increasing your profits. By creating engaging promotional videos and explainer videos, you can attract new customers and build trust between your brand and potential customers. So start using video advertising today and see the results for yourself!

  • Search engine optimisation

magnificient parrot on a branch four drunk parrotsWith good SEO, you can advertise your business on the internet at little or no extra financial cost. This is because your website or landing page can be at the top of relevant Google searches when you use the right keywords and follow other SEO principles when creating content for your business pages.
To get the best out of SEO, hire a marketing team that has experience and skill in this aspect of digital marketing. If you cannot afford a team yet, use one of the many free resources online to master SEO and your website will get many more visitors.
The world of SEO is constantly evolving. So it’s important to stay up to date on the latest changes that could impact your website’s ranking. Here are a few of the most important recent updates:

1. Google’s Mobile-First Indexing

In March of 2018, Google announced that they would be switching to a mobile-first indexing system. This means that Google will now primarily use the mobile version of a website for indexing and ranking purposes, instead of the desktop version. This change was made because more people are now using their phones to browse the internet than they are using desktops.

So what does this mean for your website? If your website isn’t mobile-friendly, you could see a decrease in your ranking. To ensure that your website is prepared for this change, make sure that it is responsive and easy to navigate on mobile devices. You can test your website’s mobile-friendliness here.

2. Voice Search

With the rise of voice search technologies like Siri and Alexa, it’s more important than ever to optimize your content for long-tail keywords. These are keywords that are specific to your industry or niche, and are typically longer than regular keywords. Optimizing for long-tail keywords can help you rank higher in voice search results, since users are more likely to use these phrases when they’re speaking aloud.

To find long-tail keywords relevant to your business, use Google’s Keyword Planner Tool or a tool like semrush.com. Once you have a list of keywords, make sure to include them in your content wherever possible. You can also use them as tags for your social media posts and as titles for blog posts and articles.

3. HTTPS Security Protocols

two merging parrots in blue and yellow four drunk parrotsIn October of 2017, Google announced that they would begin considering HTTPS security protocols when ranking websites. This means that websites with an https:// security protocol will be ranked higher than those with an https:// protocol, regardless of other factors like content and backlinks.

If you want to ensure that your website is ranked as highly as possible by Google, make sure that it uses an https:// security protocol. You can switch to HTTPS by purchasing an SSL certificate and installing it on your server. For more information on how to switch to HTTPS, check out this guide from Google.

  • Email advertising

If you apply the right tactics, the use of emails will be one of the best ways that digital advertising can transform your business. The key to doing this right is in the amount of value that your subscribers can get from your messages.

Take your time to build a good email list. Then carefully create content that you know they will want to see. You can send them useful tips they are most likely to apply in their lives. Goodwill messages to show them you care, free reports, and, of course, updates about your products and services.
Don’t appear too salesy; it is a major turnoff. Your emails should be as natural as possible. They should however pass the main promotional message about your business.


Through targeted ads, you can create adverts for people that are already looking for your kind of products and services. This is one of the best things about digital advertising and you must take advantage of it to save money and increase ROI. If you create ads that entice people to visit your site, but they find something different on your landing page, they will feel misled, which will harm your reputation. So, make sure you are always guided by authenticity when creating digital adverts.