An editorial calendar is used by bloggers, publishers, businesses, and groups, to control publication of content across different media, for example, newspapers, magazines, blogs, email newsletters, and social media outlets.
Here at Four Drunk Parrots we map out all content for the upcoming 30 days, send it to our clients for review, and publish after approval to the respective channels. We normally follow a routine of different content forms and types (e.g. Mondays: an inspirational post, Tuesdays: an industry article, etc.). Here is an example of an editorial calendar: