What is Active Campaign and why do you need it


You want to build a meaningful connection with your customers now!

It must be built on a platform that offers almost everything that you need – from sales & marketing automation to customer experience automation. Active Campaign has it all – a combination of transactional email, email marketing, marketing automation, sales automation, and CRM that make a truly incredible customer experience.

In a fast pace and constantly changing world of business we need to adapt to the digital environment. Forget the traditional way, options are within your reach. It’s a choice to automate and grow, or be left behind.


Customers Journey

How can Active Campaign can help you boost a customer experience? The process is simple, with no tricks and no gimmicks. It actually starts from the basics – the Customers Journey.



Yes, reaching the right and targeted prospects is the first step. Their email marketing really is unbeatable. It’s extremely powerful, and very user-friendly, allowing you to automate follow-up campaigns, edit multiple conditions, and much more.

This is all done via an easy-to-use flowchart-style automation builder. There are also pre-made templates for you to use, or get ideas from. Otherwise, you can build your own personalised email marketing by sending exactly what your contacts want. Craft engaging and targeted email newsletters, campaigns, and promotions to connect with your customers.


One of their key features is marketing automation. Aside from autoresponders, you can automate list and contact management making it easy to run your marketing campaigns. Set up a welcome series with email automation, segment your contacts, or use simple automation workflows to save time and money. Remember, automation helps 95% of businesses achieve what they couldn’t on their own. This powerful marketing automation gives time back to you.


Sales automation helps you sell more and convert more. A CRM with email and sales automation keeps all your customer data organised in one platform. Manage multiple pipelines, update deals, and always follow up at the perfect moment. The sales pipeline also allows you to add notes to contacts, set up appointments, send direct messages to them, and much more. Less I forget, sales automation increases qualified leads by 110% on average year-over-year. Isn’t that convincing?


Delight each customer by knowing what they want, and when they want it. The Conversations feature is another one to note. You can use it to send targeted messages straight to your website visitors in order to optimise the overall customer experience and create a kind of sales funnel to help you convert more visitors. The messaging & live chat feature will make meaningful connections with your customers. Take note that 99% of businesses grow faster by using channels with email marketing. (SMS, chat, website, social media, etc.)

Active Campaign is a Chicago-based automation tool yet it is being used worldwide. Most of our small and medium sized clients are very happy with the capabilities and pricing of Active Campaign. We as a MarTech company love how easily Active Campaign integrates with our usual techstack for clients and how well everything is documented.

From a customer point of view, the academy and the documentation are worth gold. This means that you don’t necessarily need to ring us for every small job you have, you can simply look the documentation up and usually find your way around very quickly. If you would still like to talk to our team, contact us today!