The main objective in Search Engine Optimisation (SEO) isn’t about planting heaps of keywords into your website so clients can find you, it’s about making your website easy for the search engines to read, understand and then index correctly. This means using keywords,...
Many accountants will tell you that getting new clients is the lifeblood of their business, but it’s getting harder every year to compete in this overly flooded digital world. The proactive accounting firms are focusing more of their time on HELPING their clients,...
If your accounting firm has a great website and sends an email newsletter out to your clients on occasion, you probably think you’re on top of your game when it comes to digital marketing. But in truth, there’s a good chance that you’re missing out on some major...
In the past few years retailers have been facing serious difficulties. These include struggling physical store fronts, massive debt, and inefficient operations, and maintaining online relationship. If the big retailers can’t make it, how are the smaller ones supposed...
Is your social media activity benefiting your business? Is it worth the effort and cost that it takes to post regularly to your followers? How do you measure their engagement and work out whether you are a Facebook eagle or an Instagram flop? Social media platforms...
