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Is CTR Dead? Why Email Marketers Are Tracking CTOR Instead.

Is CTR Dead? Why Email Marketers Are Tracking CTOR Instead.

by Sonja Ceri | May 14, 2019 | Marketing, Strategy, Tech

Before we get into the reasons why CTR is possibly dead, lets begin by explaining what CTR and CTOR actually are. In the past, email marketing metrics have been largely based on the Open Rate – the measurement of how many people open your email – and then...

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