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What You Need to Know About the New LinkedIn AI

What You Need to Know About the New LinkedIn AI

New LinkedIn AI Legitimises Your Content Marketing Strategy The reality is that the human audience for content has declined and this trajectory is likely to continue as the continual drive to push out content exists in the cyberspace. Impressions are dwindling as...
5 Predictions of Marketing Change in 2018

5 Predictions of Marketing Change in 2018

Reaching your target audience through a content-cluttered landscape – and their ad blockers – will be harder than ever in 2018. Fortunately, new technologies and tactics are on the rise. When you work in marketing, you are getting used to change. This world of...
CFO and CMO: A Likely Collaboration?

CFO and CMO: A Likely Collaboration?

Within the C-Suite exist two of the great pillars of corporate success—the CFO (Chief Financial Officer) and the CMO (Chief Marketing Officer). Traditionally the CFO has been perceived as the somewhat more conservative ‘older brother’ to his counterpart the CMO; the...
FREE Digital Marketing Toolkit

Are your marketing efforts being measured correctly? Download our Digital Marketing Toolkit and find the metrics that mean the most to you.