Social media advertising
Facebook and Instagram Advertising
In Australia, Facebook is ranked number one in social media, and Facebook statistics state that there are now approx. 15 million active Australians on Facebook. Around 60% of the total population. So, social media advertising really is an extremely useful channel to get your brand in front of your perfect target buyer. Also with the rise in popularity of Instagram – 9,000,000 Monthly Active Australian Users (FB/ Instagram data, May 2018) this is another extremely effective avenue to reach your ideal target audience.
Facebook and Instagram advertising has revolutionised the way we can now target particular buyer persona’s. Ensuring your ads are being seen by people who are genuinely interested in your product or service is so much simpler than how we have been able to in the past. It also allows for detailed tracking and analytics of how your advertising budget is being spent and how your ad campaigns are performing – allowing you to modify your tactics to what is actually working for you.
In order for us to drive a successful Facebook and/or Instagram Ad Campaign, we develop a keyword, persona based strategy first and then strategically set out your campaigns to get your ads in front of the right audiences.
We will find out:
– Who your audience is and why they are interested in your services or products
– How we can target your specific audience in the most efficient way
– What is the cost-per-click
– What is the cost-per-thousand-impression / 10 sec video view
– What would be an effective daily, weekly or monthly budget
Based on these results, we will craft an ad campaign for you that will gently persuade your potential customers why your product or service is what they need to solve whatever problem they have.
We will can also perform A/B testing to find out what works best for your target audience and monitor your campaigns to ensure they are running to their best abilities.
Let us help create a targeted campaign to get your brand in front of your audience.