public relations

Many organisations still don’t really understanding entirely what Public Relations (PR) is or what PR companies do, but good PR can really benefit a business.


Public Relations is all about clear and effective communication, whether it’s between an organisation and its audience or between themselves and the people they want to influence. Good Public Relations enhance the internal and external understanding of a company’s strategies, goals and successes. It should build a positive public image and reputation.

If you would like to find out more about how PR could help your business contact the team at 4DP today to chat.

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Or, if that doesn’t work, send us an old school email.

What We Do

Each and every business has a unique story to tell which could be of interest to the media. Our role as the Public Relations professionals is to see your organisation from the media’s perspective and provide them with relevant information they want, and are able to use. Anything from the release of a new product can be newsworthy if it’s presented in the right way. The same information presented in way that provides no news value or means nothing to the media will be passed by.

This is where we can help. As experienced PR professionals we can help ensure your brand or business is being noticed by the media and presenting the right message to your audience.

How We Do It

We do this by first analyzing the organization to find the positive messages and then translate those messages into positive media stories that will peak the media’s interest. We create a public relations strategy to ensure all communications are consistent, clear, honest and unambiguous so the messages are easily understood.

You can find some useful tips for a good PR strategy here.

Why PR?

PR is essential to building a business, it helps establish credibility, enhances your reputation and assists in increasing revenue. A good Public Relations strategy will have a long-term plan to achieve your business goals, develop meaningful relationships and to build your reputation.