Email marketing

Email marketing may be considered by some out of date compared to new methods such as Facebook and Google. But we are still finding with majority of our campaigns – emails still produce the best return on investment.

We’ve listed our favourite reasons for utilising email marketing below:

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It’s an Effective and Easy Way to Keep Your Customers Informed and Engaged

Email marketing isn’t something marketers do just because they can. It is very effective at helping business owners and consumers stay connected. In fact, consumers often seek out email marketing campaigns from their favorite brands and local stores to keep up with what they are doing. There is real value in staying connected with your customers and email marketing makes it easy to do on a regular basis.

Email Sales and Discounts Drive Online Sales

This is fairly self explanatory, everyone loves a bargain and when you implement a good discount or sales campaign people generally flock to your website.

It’s Easy to Customise and Integrate Into Other Marketing Strategies

The versatility of email marketing is a great reason good marketers keep it in their toolbox. Depending on the size of the email database and the skill of the crafter, email marketing messages can range from simple to very complex. Emails can be personalised to include the name of the receiver and a lot more. Email marketing can also be used with just about any other marketing strategy, which makes email an important part of any integrated marketing campaign.

Email Marketing is Inexpensive

Finally the best reason to use email marketing. It’s easy, effective, and inexpensive. Email marketing allows businesses to reach a large number of customers at a rate of cents per message. For small-business owners on a budget, this makes sense.

Email may be considered an old tactic, but it remains a vital and successful one. It’s relatively easy to get started with email marketing, so there’s no excuses not be taking advantage of its power. Though understandably, business owners may be too busy to handle the email marketing on their own – this is something that we can help you with

What are you doing to regularly nurture your existing customers?

We can help you determine what system is the right fit for your business and budget to set you up to succeed with email marketing campaigns. Contact 4DP to find out how we can increase your ROI and implement an automated email system for you.