Buyer personas (or customer personas) are a representation of your ideal customer. It helps you understand your customers (and prospective customers) clearer, and makes it easier for you to create content suited to their specific needs.

This is essential to determine in so many different marketing channels, from Facebook, Google Ads, Email Marketing to general in store service. If you know who your target audience is, it is so much easier to determine what they need. This also then allows you to create clearer target audience strategies

Our Buyer Persona tool kit will help you get clear and understand exactly who you are ‘speaking’ to which will ensure your message is being received in the clearest possible way.

Here are just a few reasons why determining who your customers are is so beneficial:

  • To develop and evaluate your messaging, content and promotions that differentiate your brand from your competitors.
  • To identify your customer’s needs so you can satisfy them with your products, services, and content, and encourage return business.
  • Determine where your customers spend time online and in the world, giving you insight into how to communicate with them, how to reach them, where and how to promote your business, and what content to produce.
  • Segment your marketing so you can target different personas with the offers and content they’ll be most drawn to, making your marketing efforts more effective.
  • “Pre-qualify” leads by attracting the right potential customers and setting up lead scoring to prioritize them. Buyer personas result in better leads that are more sales-ready, because you’re reaching the right people by leveraging what they want, rather than by pushing what you want. That’s why personas also make automated lead-nurturing workflows more effective. Metric: sales qualified leads, close rate.
  • Understand how your customers make purchasing decisions, so you can better target your audience and move them swiftly through your sales funnel.
  • Get everyone in your business on the same page about your marketing goals.


Wouldn’t it be good if you had the clarity of the marketing touch points your customer has with your brand? To truly understand why they are buying from you? This template kit makes it possible. Download it today!

Alternatively if you would like some help determining who your buyers are contact us at 4DP and we would be delighted to get you started.