Online reviews and reputation management are incredibly important in today’s digital landscape. People rely on reviews to make decisions every day, from which Accountant to hire to what people think about the latest pair of Nike’s on sale.
HubSpot Research states that 60% of consumers believe online reviews are trustworthy or very trustworthy, meaning that businesses that display positive reviews have a good chance of helping their customers make a purchase decision.
The same BrightLocal survey found that positive customer reviews make 73% of customers trust a business more, and 57% of customers visit a company’s website after reading a positive review. Meaning to help businesses grow in today’s competitive, online market, you need happy customers sharing their positive reviews to drive visitors to your website.
Is your business currently utilizing reviews?
Have you turned on the ability for your customers to leave Facebook reviews? Do you have Google My Business so people can leave Google Reviews? Are you displaying testimonials on your website? There are so many channels where people can leave their feedback today from Yelp, Amazon etc, etc making it readily available and a fairly simple marketing tool that is very underutilized. Anywhere customers can leave their comments about your business or services you want to have available and accessible, and be using it to your advantage.
The good news is that in general people are pretty happy to share what they think. So don’t be afraid to ask your customers, because they’ll likely be happy to oblige.
So, how do you get your customers to write the glowing reviews? How do you make sure a customer is happy enough to share the kind of positive reviews you want and need? 4DP can help you by setting up an online review strategy and ensuring you are getting the mileage you can out of your online reviews and testimonials, so get in touch with the team at 4DP today and start making the most out of online reviews.
For some additional reading check out our blog post
on the importance of online reviews for your accounting firm.