Mind Heart Connect
Mind Heart Heart Connect (or MHC for short) is a not-for-profit start-up conference aimed at health and educational professionals from the USA, UK and Australia who are interested in professional development for trauma relief.
How Mind Heart Connect Began
A chance meeting brought founders Dr. Peta Stapleton and Kate Helder together – and with shared passion and purpose, they created Mind Heart Connect Pty Ltd.
Associate Professor Peta Stapleton is a registered Clinical and Health psychologist and is Program Director of the Masters of Clinical Psychology program at Bond University. Peta is a sought after speaker, trainer and world leading researcher who presents across Australia and internationally.
Kate Helder is a social entrepreneur with a genuine interest in health and wellbeing. With over 25 years experience in sales, marketing and project management, Kate is committed to create a greater awareness of the mind, body link and EFT (Tapping) to the broader community.
Find out more about Mind Heart Connect
Dr Peta Stapleton was already a client of 4DP’s and herself and Kate needed marketing support to promote their inaugural conference in 2017. They came back to us again in 2018 to promote their upcoming 2019 event.
You can read about the work we have done for Dr Peta Stapleton in full here:
The main goal for MHC was to assist Peta and Kate fill the conference and empower attendees in their work with trauma relief. To do this we implemented targeted Facebook and Instagram paid and organic campaigns to raise awareness and sell tickets. In our paid advertising campaign we started with a broad audience and then drilled down into our retargeting using a traditional marketing style funnel.
We created a library of branded images to use for promotion throughout the campaign. An engaging editorial calendar which we automatically scheduled on Facebook, Instagram and Twitter.
Our targeted Facebook and Instagram advertising campaigns reached (a combination of warm and new audiences) over 29,500 people in two months dramatically increasing traffic to their website. In combination with email newsletter promotions this increased people’s awareness of the conference and sold conference tickets.
Marketing Service’s we have provided Mind Heart Connect include:
Facebook and Instagram advertising
Social Media Editorial Calendar and auto scheduling
Mind Heart Connect in the media
Mind Heart Connect Event
Creating resilient lives. Gold Coast Australia, 3 – 5 May 2019