Elite Skin and Body
Who is Elite Skin and Body ?
Elite Skin and Body offer skin care treatments and information to help people look and feel their best. It is run by husband and wife team Rachel and Trevor Dale. Rachel holds an Advanced Diploma of Cosmetic Dermal Science and a Diploma of Beauty Therapy. Her husband Trevor Dale holds a Diploma of Remedial Massage Therapy and specialises in corporate businesses. They have over 20 years experience and love what they do. Rachel is passionate about helping others to understand how skin works and why.
Sonja Ceri Sandra Wiedecke Julia Ambler Jo Burnett
Find out more about Elite Skin and Body
The Challenges – Why did Elite come to 4DP?
So far, bookings were coming in via text message, email or a phone call. Keeping track of the bookings, treatments, payments and products a client required needed a lot of attention to detail – this was something Rachel and Trevor were hoping to simplify. In addition, Rachel wanted to make it easy for her customers to see the full product range and order online any time of the day.
Omni-channel is the response to this need and the next logical step in marketing: a personalised, seamless experience for the customer from start to finish.
What We Did
4DP developed a simple online sales funnel, developed an eCommerce store for their skincare and make-up products, and integrated their Salon booking system with their website so customers can conveniently book and pay for treatments online.
Rachel and Trevor can spend more time with their customers now and less in administration. Bookings and payments are easily processed online and their clients can buy new products whenever they want.
- Web Design
- eCommerce Set-Up
- WordPress Training
Once the new website was launched, Elite Skin and Body saw an influx in bookings in advance. The new booking system made it easy for people to plan their yearly appointments that some clients booked in all their treatments so they could reserve their favourite days and times far ahead in advance.
Rachel’s dream of selling her vast product range of cosmeceuticals also became a reality. There was no need to upsell after each treatment. The orders came in whenever the client was ready and needed the product.