eCommerce Store Design
Elite Skin and Body
Who is Elite Skin and Body ?
Elite Skin and Body offer skin care treatments and information to help people look and feel their best. It is run by husband and wife team Rachel and Trevor Dale. Rachel holds an Advanced Diploma of Cosmetic Dermal Science and a Diploma of Beauty Therapy. Her husband Trevor Dale holds a Diploma of Remedial Massage Therapy and specialises in corporate businesses. They have over 20 years experience and love what they do. Rachel is passionate about helping others to understand how skin works and why.
Medik8 Intelligent Retinols
Not all retinols are created equal. Medik8 has taken vitamin A to new levels with retinal and retinyl retinoate, however we never forget our roots. Our entry-level retinols, which we call Intelligent Retinols, are leading formulas on the market. Double the strength of most high street alternatives, they provide dramatic age-defying results. That's why we're called the Experts in Vitamin A.So what makes our Intelligent Retinols so, well, Intelligent? In a word, stability.Retinol is a delicate little molecule; leave it out in the air or water for too long and it loses all of its anti-ageing power. For this reason, we make our retinol serums in nitrogen-filled chambers with no oxygen in sight. This protects retinol from oxidation, giving us the ultimate confidence in its stability over time. We also add lots of stabilising tech.Our retinol serums are also based in nourishing oils, keeping temperamental retinol away from water which can accelerate its breakdown. Our serums are even packaged in specialist amber glass bottles to stop destabilisation via light.⠀⠀⠀⠀⠀⠀⠀⠀⠀We have complete confidence in our formulation stability due to a rigorous testing procedure called HPLC analysis. HPLC is a reliable method to determine exactly how much retinol is active in the formula. We start by testing a bottle of our retinol at day 1 - before any destabilisation occurs. We then put the sample under extreme testing conditions; in the oven at 40 degrees for months on end. These conditions accelerate the degradation of the retinol. We then retest it many months later to determine just how much retinol is still active.In fact all of our vitamin A products go through HPLC testing, so whether you're a retinol lover, Crystal Retinal enthusiast or an r-Retinoate devotee, you can rest assured your favourite product will stay as potent while it sits beautifully on your bathroom shelf.⠀⠀⠀⠀⠀⠀⠀⠀⠀Posted by Medik8 Australia on Saturday, 29 September 2018
She also loves helping others with their skin conditions both, on a dermal as well as on a psychological level. Trevor is passionate about treating soft tissue conditions and dysfunctions such as neck, shoulder and back pain, headaches, sporting injuries, foot and leg conditions, general muscular aches, pains and stress including acute and chronic conditions.
Sonja Ceri Sandra Wiedecke Julia Ambler Jo Burnett
Find out more about Elite Skin and Body
The Challenges – Why did Elite come to 4DP?
Elite Skin was founded under the NEIS (New Enterprise Incentive Scheme) program. Rachel and Trevor saw 4DP CEO speaking at a NEIS breakfast meeting and wanted to connect. Knowing that working with an agency was probably a bit out of their league, they decided to come to Sonja’s bootcamps before approaching 4DP to develop a digital strategy for their company. Marketing funds are always tight in a small family-run business, but they knew investing into their digital marketing had been on the cards for a long time.
So far, bookings were coming in via text message, email or a phone call. Keeping track of the bookings, treatments, payments and products a client required needed a lot of attention to detail – this was something Rachel and Trevor were hoping to simplify. In addition, Rachel wanted to make it easy for her customers to see the full product range and order online any time of the day.
Omni-channel is the response to this need and the next logical step in marketing: a personalised, seamless experience for the customer from start to finish.
What We Did
4DP developed a simple online sales funnel, developed an eCommerce store for their skincare and make-up products, and integrated their Salon booking system with their website so customers can conveniently book and pay for treatments online.
Rachel and Trevor can spend more time with their customers now and less in administration. Bookings and payments are easily processed online and their clients can buy new products whenever they want.
- Web Design
- eCommerce Set-Up
- WordPress Training
Once the new website was launched, Elite Skin and Body saw an influx in bookings in advance. The new booking system made it easy for people to plan their yearly appointments that some clients booked in all their treatments so they could reserve their favourite days and times far ahead in advance.
Rachel’s dream of selling her vast product range of cosmeceuticals also became a reality. There was no need to upsell after each treatment. The orders came in whenever the client was ready and needed the product.