Despite what everyone says, email marketing is still a popular tool to reach more clients and increase sales. After all, it offers up to 4,000% ROI.
If you’re struggling to grow your email database then know that you’re not alone. Businesses often find it hard to build an email list especially since the average email list degrades by about 29 percent per year.
This is why it is important that you constantly work to grow your email list.
#1 Start a Blog to rank well on search engines, attract readers, and motivate them to sign up. Users who reach your blog may also sign up and share their email address.
#2 Ask People to Sign Up because no one’s gonna share their email till you ask for it, so make sure to add a signup option wherever you can. Also, make it easy to sign up. Avoid asking for personal and irrelevant details as users do not like to share private information.
#3 Offer Free Goodies to push people to share their email address. You can offer anything from digital products such as eBooks to free samples of your product.
#4 Create Compelling Email Content so that subscribers have a reason to stay subscribed and share email. Based on the nature of your website, you can share tips via email or start an email course.
#5 Host Webinars and Podcasts to users who subscribe to your page. You will have to heavily advertise such special events to ensure visitors are aware of ‘em.
#6 Use Social Media to reach more people and ask for their email addresses. Facebook advertisement, for example, can be a great way to get emails.
#7 Request Feedback from visitors to know their opinion and get their email addresses. Users are more likely to share personal details if they believe their opinion is valued.
#8 Add a CTA Wherever You Can so that users know what they have to do. You can add a CTA on your social media profiles, blog pages, etc. You can even add a CTA on your local business listings such as Yelp by linking to a landing page.
#9 Create Member-Only Content to push visitors to subscribe. This content doesn’t have to be paid, however, it must be valuable so that visitors have a reason to sing up and stay subscribed.
#10 Work With an Influencer to help them prepare an email list. However, this trick will only work if you choose an influencer who works in the same niche as you do. For example, if you sell beauty products then you must work with a MUA or beauty influencer. They can promote your content and ask people to sign up on your behalf. Since influencers enjoy a huge reach, you may be able to reach a wider audience in no time.
#11 Give Discounts to Visitors to motivate them to sign up. You can tell visitors they’d get access to discount codes and other such perks via email if they sign up.
#12 Purchase an Email List from a seller. This is a fast and reliable way to get access to email addresses and build your email database. However, it costs money and may not always be useful. It’s important that you’re clearly aware of your target audience and purchase an email list that meets your required demographics.
That’s it, this is all you need to know to grow your email database. The key lies in offering quality content and asking people to sign up.