What can SEO companies or agencies do for you?
And SEO takes time and knowledge – SEO companies and agencies know what they are doing and can help you increase your Google ranking a lot more efficiently. SEO involves many different aspects from keyword research, technical web development, user experience and much more.
Why should your small business outsource SEO?
You can find programs like SEMRush which once set up points out what needs optimising on your site but it isn’t cheap, can be time consuming and you need to understand how to use it effectively. Someone who already has this knowledge is definitely able to do this for you a lot quicker than working it out yourself.
What is the best way to conduct market research for a new professional services venture?
The best way to start any research is, to begin with, your goals. First, outline clearly what you are aiming to achieve with your research. This will ensure your research has a clear scope and direction.
Some broad areas of research are outlined below.
As with any venture, it is vital to understand your customer when beginning a new professional services venture. Create a clear outline of your customer to help direct your business. Some questions to ask include:
- What is the size of your market?
- What are the demographics of your market?
- What do your customers value?
Speak to customers
The most direct method of research is speaking directly with customers. This can be done via a phone call, in person, or online (eg via a survey).
Review existing customer research
An alternative method is reviewing existing customer research. Research that has already been conducted may be sufficient to satisfy your research goals. Search online, or contact industry bodies to see if there has been previous research conducted.
Consider the level of competition that already exists in your intended industry. For example:
- How many other companies exist with the same services in your area/ geographic region?
- What is the pricing range in the industry?
An important element to consider is the demand for the services you intend to offer. Research how much demand there is for your offering. Google Trends can be useful for this type of research.
What are some of the best marketing ideas you've seen by small businesses?
– Successful Facebook Groups – if done well and have a good moderator.
– Regular newsletters that provide useful information that people want to hear about. Don’t just share stuff for the sake of it.
– An engaging social media presence that provides valuable information to its audience.
– Social media campaigns where the audience can take part.
There are loads more ways to do this but the main thing is that the marketing campaign is providing something to its audience – it’s not just about the brand.
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Are newsletters dead in email marketing?
Write your newsletters from the point of your readers and before you put anything out think would I be interested in this if I were in their position? Is it adding any value or would it make them want to stop what they are doing in their busy lives to read it? Newsletters help keep your brand top of mind for your customers and when they have that problem you can solve they are likely to think of your