Digital Marketing Strategies for a Successful 2020
Which digital marketing strategies are going to work best for your business in 2020? There are a lot of options to consider…
Here are a few of the hottest digital marketing trends you can implement into your marketing strategy today:
1. The Power of Video Marketing
If there is any marketing strategy that can claim to have captured audience’s attention in the past decade, video would be the definitive winner.
Video usage is on a considerable upward trend over the past 10 years, and it’s only getting more popular.
New research conducted by Wyzowl, the world’s leading video companies, reveals that the usage and spending on video marketing are likely to increase yet again in 2020. Video usage will significantly expand with 85% of businesses using video as a marketing tool.
Video remains a key priority for content creators and marketers with 92% of them feeling more positive about the return on investment as it continues to strongly influence traffic, leads, sales, and audience understanding.
Youtube is the second most popular search engine after Google. Video content can be generated in different formats such as:
- how-to videos
As video marketing is becoming more and more affordable and global, the power to reach a bigger audience is more attainable- especially when combined with creativity and sound research.
Video is by far the cheapest way of advertising placement on Facebook and Instagram. Currently, we are looking at 1-3cents per video view across our clients.
2. Being Conversational with Messenger Marketing
Messenger Marketing through chat apps such as Messenger and Whatsapp is the new norm. Messenger enables convenient content delivery with statistically higher open and click rates compared to traditional methods. But not only that, people have accepted conversations with bots as they are receiving their answers quicker than email or being on-hold on the phone.
Today, Facebook Messenger is the most popular messaging application in the world with 1.3 billion users already.
Mark Zuckerberg has said that a privacy-focused communication platforms will become even more important than today’s open platforms. People increasingly want to connect privately in the digital equivalent of the living room, rather than the public sphere. Here at 4DP, we are sceptical about Facebook’s intention to fully encrypt the Facebook Messenger service.
There were 1,339,000 Messenger users in Australia as of November 2019, which accounted for 5.3% of the entire population. “The majority of users were women – 53.6% and people aged 25 to 34 were the largest user group (380 000),” showed by NapoleonCat, a leading social media research company. Messenger, therefore, remains a promising platform for marketing.
In order to keep the quality of Messenger broadcast messages, you should adhere to the series of policies Facebook is rolling out this year. These policies include the use of Messenger chat technologies such as bots and broadcasts. Doing so will help you avoid lower deliverability and further issues.
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