Wendy Barron offers busy women in Brisbane access to fitness through different mediums, she understands that everyone has a different level of comfort surrounding exercise so she offers different environments and ways to achieve results. Including through wellness retreats, personal training and Metafit Group classes. She came to Four Drunk Parrots because she required some additional help to get her services and wellness retreats in front of her target audience, so we decided on the target market segmentation and how we would go forward.
How did we help
Wendy came to Four Drunk Parrots for our CMO services where we provide consulting and marketing direction for businesses. We reviewed her business and put together suitable strategies which included these services:
Within marketing we already know the “formulas” but after each marketing campaign it either teaches us something new or re-enforces our tactics. During Wendy Barron’s marketing campaign our strategies were re-enforced that when you are using Facebook advertising you really need to consider whether your website is optimised or not. Generally today most people will see your ad pop up while they are scrolling on their mobiles. So mobile optimisation is essential. Remember you are leading your potential customers away from Facebook so you need the place you are leading them to be somewhere they want to be for a while.
There are loads of simple optimisations you can do and having a third party look over it is a good way to see what you can’t for example typo’s and whether your content makes sense to an outside party. We also have tools that can tell what needs improving (for example SEMRush) including whether your webpages are taking too long to load and other tools like Hotjar which can record what your customer’s journey is and where you are losing them. Then once you know you have a good website you can be more confident that the ads are going to convert. Targeting the right people with a solution to their problem is one of the most common and simplest techniques for ads – but it’s common for a reason. It works. Once we work out who the client’s target audience is and what their problem is we can then construct an ad to show them we have the answer to that problem – which is what we did for Wendy Barron.
We Can Bring Your Vision To Life
Want to know more about how we’ve helped organisations grow? Take a gander below.
Choices Reproductive and Sexual Health Clinic
We keep saying it but strategies and planning are the bones behind all marketing activities. If you have a good plan, or in this case digital marketing strategy, in place you are going to find the implementation process a lot more streamlined. 4DP consider ourselves a content marketing agency specialist and we recently created and implemented a digital marketing strategy for Choices Health Clinic.
Empowering Indigenous Communities: A Case Study on Web Design and Google Ads Grant for Namatjira Haven
Namatjira Haven Drug and Alcohol Healing Centre, an Aboriginal Community Controlled organisation, has been dedicated to providing residential and therapeutic support to Aboriginal men struggling with substance use disorders and related issues since 1979.