Wendy Barron – Mind Body Space

About Wendy Barron – Mind Body Space

Wendy Barron offers busy women in Brisbane access to fitness through different mediums, she understands that everyone has a different level of comfort surrounding exercise so she offers different environments and ways to achieve results. Including through wellness retreats, personal training and Metafit Group classes. She came to Four Drunk Parrots because she required some additional help to get her services and wellness retreats in front of her target audience, so we decided on the target market segmentation and how we would go forward.

How did we help

Wendy came to Four Drunk Parrots for our CMO services where we provide consulting and marketing direction for businesses. We reviewed her business and put together suitable strategies which included these services:

CMO Services
Facebook Advertising
Website Optimisation

Within marketing we already know the “formulas” but after each marketing campaign it either teaches us something new or re-enforces our tactics. During Wendy Barron’s marketing campaign our strategies were re-enforced that when you are using Facebook advertising you really need to consider whether your website is optimised or not. Generally today most people will see your ad pop up while they are scrolling on their mobiles. So mobile optimisation is essential. Remember you are leading your potential customers away from Facebook so you need the place you are leading them to be somewhere they want to be for a while.
There are loads of simple optimisations you can do and having a third party look over it is a good way to see what you can’t for example typo’s and whether your content makes sense to an outside party. We also have tools that can tell what needs improving (for example SEMRush) including whether your webpages are taking too long to load and other tools like Hotjar which can record what your customer’s journey is and where you are losing them. Then once you know you have a good website you can be more confident that the ads are going to convert. Targeting the right people with a solution to their problem is one of the most common and simplest techniques for ads – but it’s common for a reason. It works. Once we work out who the client’s target audience is and what their problem is we can then construct an ad to show them we have the answer to that problem – which is what we did for Wendy Barron.

We Can Bring Your Vision To Life

Want to know more about how we’ve helped organisations grow? Take a gander below.

Australian Seabird and Turtle Rescue

Offering a platform to share stories makes all the difference. Four Drunk Parrots heard the Australian Seabird & Turtle Rescue South Coast Branch was in need of a website to spread their mission. Four Drunk Parrots crafted a digital space for the wildlife rehab nonprofit to educate Eastern Australian communities on the rescue & volunteer stories and processes. Within six months of this initiative, the Australian Seabird & Turtle Rescue received over $200,000 in donations.

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Circulate Northern Rivers

Circulate Northern Rivers is an organisation designed to help local businesses in the Northern Rivers NSW understand and realise a circular economy. Circulate Northern Rivers aims to help eradicate waste by keeping resources and products in use for as long as possible. The longer materials and resources are in use; the more value is extracted from them.

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NDIS Rollout in Rural NSW

Social Futures - NDIS roll-out in Rural NSW

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Goodster – Transforming Marketing Strategy for Sustainable Fashion

Goodster approached our team to develop a comprehensive marketing strategy that would elevate their brand presence, increase customer engagement, and drive sales. They sought guidance on how to effectively communicate their brand values, expand their reach, and connect with their target audience in a meaningful way.

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