We ran two separate campaigns over two months this year for their main organisation brand and also 3 non-profit services they manage to:
Meet specific KPIs
Raise awareness of their services
Create more engagement
We provided a full CMO service to Social futures which included:
Consultation
Comprehensive Marketing Strategy and Implementation
Facebook Advertising and reporting
Engaging Social Media Content
Specific Landing pages for their target audience
Mailchimp campaign
For a relatively low advertising budget ($4,000) we were able to reach over 180,000 people in the community increasing their engagement and awareness massively of the services they provide.
We reviewed our results and what was working during the first campaign and worked to create an even more targeted and reduced budget during their second campaign.
Engaging everyone involved and utilising their knowledge, and to also set up a brainstorm session is a great way to create content as everyone has a different viewpoint, knowledge or experience. We do have to admit we love a good content brainstorming session.
Getting clear on your KPIs initially also ensures you are all on the same page in what content to create and why you are sharing what you are sharing. Also making sure the content you are sharing is relevant and provides added value to those you are creating it for will create better ROI.
Reviewing your results and seeing where you can improve regularly is incredibly beneficial – review what is working and what’s not and don’t be afraid to change tact during a campaign as not many strategies go 100% to plan. Utilising third party tools like www.fanpagekarma.com to review how your social media pages are performing are extremely useful.
And also www.buffer.com is a great scheduling tool for multiple social media channels and really easy to use – you can even trial a free account. It also has inbuilt analytics to help reschedule content and track analytics.
