Social Futures
Social Futures work to achieve positive social change in regional Australia. We know your local community because we live here too.
About Social Futures
Social Futures is one of the largest Not-for-Profit organisations in NSW with upwards of 440 Million in funds to allocate to the community they service. They are an organisation which envisages communities in which people are equally valued and included. They are committed to improving the lives of people they serve and work directly with individuals, families, community and government organisations in the priority areas of homelessness and housing, youth and family services and disability services. We can definitely get behind an organisation like that!
How did we help
We ran two separate campaigns over two months this year for their main organisation brand and also 3 non-profit services they manage to:
Meet specific KPIs
Raise awareness of their services
Create more engagement
We provided a full CMO service to Social futures which included:
Consultation
Comprehensive Marketing Strategy and Implementation
Facebook Advertising and reporting
Engaging Social Media Content
Specific Landing pages for their target audience
Mailchimp campaign
For a relatively low advertising budget ($4,000) we were able to reach over 180,000 people in the community increasing their engagement and awareness massively of the services they provide.
We reviewed our results and what was working during the first campaign and worked to create an even more targeted and reduced budget during their second campaign.
Engaging everyone involved and utilising their knowledge, and to also set up a brainstorm session is a great way to create content as everyone has a different viewpoint, knowledge or experience. We do have to admit we love a good content brainstorming session.
Getting clear on your KPIs initially also ensures you are all on the same page in what content to create and why you are sharing what you are sharing. Also making sure the content you are sharing is relevant and provides added value to those you are creating it for will create better ROI.
Reviewing your results and seeing where you can improve regularly is incredibly beneficial – review what is working and what’s not and don’t be afraid to change tact during a campaign as not many strategies go 100% to plan. Utilising third party tools like www.fanpagekarma.com to review how your social media pages are performing are extremely useful.
And also www.buffer.com is a great scheduling tool for multiple social media channels and really easy to use – you can even trial a free account. It also has inbuilt analytics to help reschedule content and track analytics.
We Can Bring Your Vision To Life
Want to know more about how we’ve helped organisations grow? Take a gander below.
Dr Alex Hynes – Bondi Vet
Four Drunk Parrots created a kick-ass brand for Dr Alex Hynes, developing an awesome integrated social, PR and product line campaign, which resulted in us growing her reach from nothing to 200,000 per week, and achieving 1.25 media opportunities every week. And we have only just begun.
Bradannii
Bradannii is a leading disability organisation committed to delivering personalised and high-quality care for individuals with disabilities. With a strong focus on human-centred approaches, Bradannii strives to create a supportive and inclusive environment where individuals can thrive and lead fulfilling lives. To amplify their impact and reach a wider audience, Bradannii partnered with our agency to revamp their digital presence and implement various marketing strategies.
Circulate Northern Rivers
Circulate Northern Rivers is an organisation designed to help local businesses in the Northern Rivers NSW understand and realise a circular economy. Circulate Northern Rivers aims to help eradicate waste by keeping resources and products in use for as long as possible. The longer materials and resources are in use; the more value is extracted from them.