Social Futures
Social Futures work to achieve positive social change in regional Australia. We know your local community because we live here too.
About Us
Social Futures is one of the largest Not-for-Profit organisations in NSW with upwards of 440 Million in funds to allocate to the community they service. They are an organisation which envisages communities in which people are equally valued and included. They are committed to improving the lives of people they serve and work directly with individuals, families, community and government organisations in the priority areas of homelessness and housing, youth and family services and disability services. We can definitely get behind an organisation like that!
How did we help
We ran two separate campaigns over two months this year for their main organisation brand and also 3 non-profit services they manage to:
Meet specific KPIs
Raise awareness of their services
Create more engagement
We provided a full CMO service to Social futures which included:
Consultation
Comprehensive Marketing Strategy and Implementation
Facebook Advertising and reporting
Engaging Social Media Content
Specific Landing pages for their target audience
Mailchimp campaign
For a relatively low advertising budget ($4,000) we were able to reach over 180,000 people in the community increasing their engagement and awareness massively of the services they provide.
We reviewed our results and what was working during the first campaign and worked to create an even more targeted and reduced budget during their second campaign.
Engaging everyone involved and utilising their knowledge, and to also set up a brainstorm session is a great way to create content as everyone has a different viewpoint, knowledge or experience. We do have to admit we love a good content brainstorming session.
Getting clear on your KPIs initially also ensures you are all on the same page in what content to create and why you are sharing what you are sharing. Also making sure the content you are sharing is relevant and provides added value to those you are creating it for will create better ROI.
Reviewing your results and seeing where you can improve regularly is incredibly beneficial – review what is working and what’s not and don’t be afraid to change tact during a campaign as not many strategies go 100% to plan. Utilising third party tools like www.fanpagekarma.com to review how your social media pages are performing are extremely useful.
And also www.buffer.com is a great scheduling tool for multiple social media channels and really easy to use – you can even trial a free account. It also has inbuilt analytics to help reschedule content and track analytics.
We Can Bring Your Vision To Life
Want to know more about how we’ve helped organisations grow? Take a gander below.
Mobility and Wellness
Mobility and Wellness are an Australian owned and operated family company that strives on providing top of the range products and service. Their team is comprised of people with different experiences, knowledge and expertise to ensure we have all aspects of the mobility and healthcare industry covered.
The Clubhouse Lismore
The Clubhouse provides a free safe and creative after school space for young people, where mentors help them to develop skills and build confidence through the use of technology. It also encourages young people to think more positively and ambitiously about their futures with a focus on the STEAM subjects (Science, Technology, Engineering, Arts, Mathematics and Music).
Sol Alpaca
Sol Alpaca is a leading alpaca producer and exporter in the world, producing high-quality fashion, accessories and homewares since 1931. Originally from Peru, the brand quickly established its presence in Australia. Each collection item provides trendy, classic, eco, premium, and hand-made products made of the finest Peruvian fibres such as alpaca and vicuña.
Naked Recovery
Having a product with a clear target audience and style in mind makes the entire process easier from the very beginning. To get clear on what it is you are selling and who your customer is allows you to create a product to fit their needs. So getting clear on who you are and what you stand for makes way for clear communications from the outset.Â
Barefoot Fishing Safaris
Watty was given a chance to chase a dream in 2011 and grabbed hold of it with both hands. Barefoot was born in 2013 and continues put a smile on my face every time I’m on the water with you guys. Within a few years a reputation was building of a good time, laughs, learning, adventure and of course innovation and quality fishing.