Social Futures

Social Futures work to achieve positive social change in regional Australia. We know your local community because we live here too.

About Social Futures

Social Futures is one of the largest Not-for-Profit organisations in NSW with upwards of 440 Million in funds to allocate to the community they service. They are an organisation which envisages communities in which people are equally valued and included. They are committed to improving the lives of people they serve and work directly with individuals, families, community and government organisations in the priority areas of homelessness and housing, youth and family services and disability services. We can definitely get behind an organisation like that!

How did we help

We ran two separate campaigns over two months this year for their main organisation brand and also 3 non-profit services they manage to:

Meet specific KPIs
Raise awareness of their services
Create more engagement

We provided a full CMO service to Social futures which included:

Consultation
Comprehensive Marketing Strategy and Implementation
Facebook Advertising and reporting
Engaging Social Media Content
Specific Landing pages for their target audience
Mailchimp campaign

For a relatively low advertising budget ($4,000) we were able to reach over 180,000 people in the community increasing their engagement and awareness massively of the services they provide.
We reviewed our results and what was working during the first campaign and worked to create an even more targeted and reduced budget during their second campaign.

Engaging everyone involved and utilising their knowledge, and to also set up a brainstorm session is a great way to create content as everyone has a different viewpoint, knowledge or experience. We do have to admit we love a good content brainstorming session.

Getting clear on your KPIs initially also ensures you are all on the same page in what content to create and why you are sharing what you are sharing. Also making sure the content you are sharing is relevant and provides added value to those you are creating it for will create better ROI.

Reviewing your results and seeing where you can improve regularly is incredibly beneficial – review what is working and what’s not and don’t be afraid to change tact during a campaign as not many strategies go 100% to plan. Utilising third party tools like www.fanpagekarma.com to review how your social media pages are performing are extremely useful.
And also www.buffer.com is a great scheduling tool for multiple social media channels and really easy to use – you can even trial a free account. It also has inbuilt analytics to help reschedule content and track analytics.

We Can Bring Your Vision To Life

Want to know more about how we’ve helped organisations grow? Take a gander below.

Paper Wings

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Toys Change Lives – Empowering Indigenous Communities through Play

Toys Change Lives, a not-for-profit organisation dedicated to making a positive impact in Indigenous communities, approached our team seeking assistance in various areas to amplify their mission and reach. With a focus on providing educational toys and play-based resources, Toys Change Lives aimed to empower children in Aboriginal communities and create opportunities for growth, learning, and joy. Through a collaborative partnership, we worked closely with Toys Change Lives to develop and implement a comprehensive strategy across branding, social media, web development, coaching and training, email marketing, and PR.

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Australian Seabird and Turtle Rescue

Offering a platform to share stories makes all the difference. Four Drunk Parrots heard the Australian Seabird & Turtle Rescue South Coast Branch was in need of a website to spread their mission. Four Drunk Parrots crafted a digital space for the wildlife rehab nonprofit to educate Eastern Australian communities on the rescue & volunteer stories and processes. Within six months of this initiative, the Australian Seabird & Turtle Rescue received over $200,000 in donations.

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Beek & Gallagher

Case Study - CMO Services - How to make your law firm stand out. With an increasing amount of legal practices saturating the market year after year, now more than ever it is imperative to have a clear measurable marketing strategy in place to ensure you are getting the desired type/amount of clients for your firm. You can achieve both of these goals with a few easy steps.

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The Jolly Nutcracker: A Festive Brand Transformation Case Study

Love Local Northern Rivers, a platform dedicated to showcasing regional products, embarked on an exciting venture called "The Jolly Nutcracker." This unique offering features a delightful box of local goodies, including delectable food, luxurious beauty and wellness items, and locally made soy candles.

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