As an inbound marketing agency, one of our niches includes marketing for accounting firms. And, QC Accountants on the Gold Coast are one of our clients in the Accounting industry
Here at 4DP, we can really get behind a company like QC Accountants. As they strive to provide innovative, personalised and convenient bookkeeping and accounting for small businesses, sole traders and individuals. They pride themselves on quality and meticulous care for all their clients. Transparent and upfront pricing with no hidden surprises, and open and frank conversations and advice.
How Did 4DP Help
QC Accountants weren’t ready to invest in a brand new website as they already had a functioning website they had invested time and money into, so to keep costs down they decided to refresh their existing website to make it feel more current with search rankings top of mind.
To begin with we held a marketing strategy meeting to ensure we were using consistent language and on the same page with the message they wanted to portray.
To help them with this, we then refreshed their images and brought a consistent look to each of their webpages. Search engines like a decent amount of text on each page to show the sites they are suggesting are legitimate, so after researching what search terms or keywords people are using on the Gold Coast to find Small Business Accountants we added to their current content including these particular search terms while promoting their business values and ethos. Algorithms are also getting smarter and don’t like ‘keyword stuffing’ so we always write with the person on the other side of the screen in mind.
They also have a great online booking feature but it wasn’t obvious throughout the website. By adding this to the main header and to each of the Services webpages it becomes more visible to the user so in turn they will be more likely to use the booking function. Ensuring your contact points are as obvious as possible on your site makes it easier for your customer to touch base with you – which is what you want. To do this we ensured there was a ‘Call to Action’ or CTA and their contact methods easily visible onto each of the services pages. This all sounds obvious but sometimes when you are working on your business you miss these things and a third party can point these out easily.
We also refreshed their blog page and contact us page with more current functionality. And also added to their about us page to show the people behind the brand and to build trust – when you can see the real people behind the business customers tend to feel more assured when they can see the people they will be working with.
- Web Design
- Web Development
Deciding whether to keep your existing website or move to a brand new one can be a difficult decision. And, we understand the costs and time that can be involved in building a website.
Which is why we would really recommend weighing up the costs and time involved in building a brand new website. Go back to basics and create a pro’s and con’s list.
If you’re in a similar position to QC Accountants, here are a few things we recommend:
- Optimise your website for mobile
- Keep design consistent
- Minimise your website’s loading time
- Improve your SEO ranking
- Monitor conversion rates