Just Veggies are a Vegan Food Brand and although quite established and well loved in the market, they weren’t ecstatic with the way they were portraying themselves in their online copy. Four Drunk Parrots were asked to redo their vision and mission statement, and work with the company Director through their core values and come up with compelling text (or copy). So our copywriting services were called into play.
Their fantastic brief outlined their target audience who are mostly feminine aged between 21 to 40, millennial generation, vegans, vegetarians, pescatarians and other flexitarians who want to increase consumption of plant-based food and try alternatives to meat and mainly based in Australia
For this audience they wanted the tone to be playful, trendy, young, fresh, attractive and have a modern appeal for the millennial generation as 70% Vegan population consist of young women – you learn something new everyday! Though they didn’t want to use the word “Vegan” just in case it put off potential customers new to the plant based diet.
