“Sonja and the 4DP team have provided a tremendous amount of support, resources and knowledge along the way”.
“I wanted to work with a company that believed in me personally.”
Dr Alex Hynes – Bondi Vet
Here at 4DP have been working with Dr Alex Hynes since 2014, and we have thoroughly enjoyed being a part of her personal journey, from deportment training to TV star on Channel Nine’s Bondi Vet, it’s been an incredible ride. Though, we definitely can’t take all the credit, she would have achieved greatness with or without us, but our support has allowed her to be able to focus more fully on her number one passion, helping animals and pet owners through some very traumatic circumstances.
About Us
Dr Alex Hynes is an Emergency Veterinarian and Director at Animal Emergency Services, with clinics throughout Queensland. As well as being a busy Veterinarian, she is also a Mum, Director and Fitness Ambassador. As described on the Bondi Vet Website, emergency vet Dr Alex Hynes is always in the thick of the action at Brisbane’s Animal Emergency Service. When she’s not saving lives in the emergency room, she’s pursuing her other major passion, health and fitness. She’s all action, whatever she is doing. Working in the public eye can be pretty demanding at times which is why having that extra support with marketing has been extremely valuable.
How did we help
Dr Alex is an extremely busy person, and together with working in the public domain this makes for an extremely full schedule. Alex wanted to expand her visibility and her personal brand but finding the time to do this was difficult. Our goal was to make her the ‘go-to-vet-and-pet expert’ in all related industry, lifestyle and consumer publications and media outlets, ensuring her profile gained momentum in as many relevant areas as possible.
Three Step Approach
One: Four Drunk Parrots researched the vet, pet, and female lifestyle markets extensively, to understand what opportunities would be available to Alex — from the obvious to the not so obvious.
Two: We worked closely with Alex to understand her dynamic personality and what she was passionate about — this allowed us to strategically build a targeted media database.
Three: We evolved and aligned what Alex could offer seamlessly with the specific media outlet, ensuring it was always unique, informative, engaging, and timely.
Because Alex wanted to expand her visibility and her personal brand 4DP have helped her find her ‘voice’ and her target audience. We have developed content and trained her on how to manage the online community herself to help achieve this. We have provided logo development, a style guide and personal branding.
4DP has also organised and coordinated a photo shoot to create a catalogue of great images to use on her website, social media and other marketing materials – you can never have enough images to delve into when required for various content.
Marketing Service’s we have provided Dr Alex have included:
- Logo development
- Style guide
- Personal branding
- Photoshoots
- Website development
- PR & Book promotion
- Social Media content
- Media planning
We Can Bring Your Vision To Life
Want to know more about how we’ve helped organisations grow? Take a gander below.
Barefoot Fishing Safaris
Watty was given a chance to chase a dream in 2011 and grabbed hold of it with both hands. Barefoot was born in 2013 and continues put a smile on my face every time I’m on the water with you guys. Within a few years a reputation was building of a good time, laughs, learning, adventure and of course innovation and quality fishing.
Synergy Group
Synergy Group, a part of Challenge Tweed Inc, is a community based supported employment organisation that has been in operation since 1969. As a not for profit Australian Disability Enterprise, Synergy Group is dedicated to providing meaningful employment to those living with permanent disabilities. We love providing nonprofit marketing ideas for organisations like Synergy Group as they align perfectly with our values and core beliefs.
Sol Alpaca
Sol Alpaca is a leading alpaca producer and exporter in the world, producing high-quality fashion, accessories and homewares since 1931. Originally from Peru, the brand quickly established its presence in Australia. Each collection item provides trendy, classic, eco, premium, and hand-made products made of the finest Peruvian fibres such as alpaca and vicuña.