4DP was asked to create a branding that will evoke positive emotions, a branding that is bright, fresh and stands out. The entire creative was also supported by a newly designed website providing essential information for local businesses and the community.
The client chose the colour yellow as a symbol of new beginnings. The Circular logo not only represents its master company, Circulate Northern Rivers, but also represents the circular economy, the primary mission behind this new business.
The main goal of the website design was to create an informative site that will enable local food businesses to find out how to become part of the circular economy. The website uses simple iconography in yellow that is easy to read and understand and highlights the main benefits of the company.
The website includes an easy sign-up form for businesses that then leads to a simple automation. The entire site’s design is complemented by earthy and hospitality type images that nicely complete vision as the whole.
