Over the past couple of weeks we have had fun creating The Circular Cafes brand – a project that aims to divert 726 tonnes per annum of food waste from the C&I waste stream. This ambitious yet realistic target will effectively halve the amount of food waste going to landfill from selected food related businesses in the Northern Rivers.
As a new brand in the circular economy, 4DP’s challenge was to introduce this incredible vision to the Northern Rivers community and create the entire branding for the Circular Cafes project. As big believers in their commitments and work, big supporters of social impact and the local community, it was an easy YES for the 4DP team to work on this project.
Our main goal was to create and establish a brand that will be recognisable, powerful and influential all at the same time.
How Did 4DP Help
4DP was asked to create a branding that will evoke positive emotions, a branding that is bright, fresh and stands out. The entire creative was also supported by a newly designed website providing essential information for local businesses and the community.
The client chose the colour yellow as a symbol of new beginnings. The Circular logo not only represents its master company, Circulate Northern Rivers, but also represents the circular economy, the primary mission behind this new business.
The main goal of the website design was to create an informative site that will enable local food businesses to find out how to become part of the circular economy. The website uses simple iconography in yellow that is easy to read and understand and highlights the main benefits of the company.
The website includes an easy sign-up form for businesses that then leads to a simple automation. The entire site’s design is complemented by earthy and hospitality type images that nicely complete vision as the whole.