Over the past couple of weeks we have had fun creating The Circular Cafes brand – a project that aims to divert 726 tonnes per annum of food waste from the C&I waste stream. This ambitious yet realistic target will effectively halve the amount of food waste going to landfill from selected food related businesses in the Northern Rivers.
As a new brand in the circular economy, 4DP’s challenge was to introduce this incredible vision to the Northern Rivers community and create the entire branding for the Circular Cafes project. As big believers in their commitments and work, big supporters of social impact and the local community, it was an easy YES for the 4DP team to work on this project.
Our main goal was to create and establish a brand that will be recognisable, powerful and influential all at the same time.